Episodes

  • The speech that put a man on the moon

    The speech that put a man on the moon
    May 20 2024
    It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling. Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2
    Show more Show less
    26 mins
  • “Don’t be fooled by this sales trick” Chris Voss

    “Don’t be fooled by this sales trick” Chris Voss
    May 13 2024
    Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile
    Show more Show less
    28 mins
  • FBI hostage negotiator shares his worst mistakes

    FBI hostage negotiator shares his worst mistakes
    May 6 2024
    Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile
    Show more Show less
    26 mins
  • 10 pricing tips from 10 pricing experts

    10 pricing tips from 10 pricing experts
    Apr 29 2024
    In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
    Show more Show less
    18 mins
  • “It's How McDonald’s Make Men Binge” Rory Sutherland

    “It's How McDonald’s Make Men Binge” Rory Sutherland
    Apr 22 2024
    In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to make high earners pay more tax You won’t want to miss this. (Warning this episode contains explicit language). Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Show more Show less
    33 mins
  • 6 scientifically-proven persuasion techniques

    6 scientifically-proven persuasion techniques
    Apr 15 2024
    I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course Reddit ads: https://imgur.com/a/BsCwx7n Reddit ads results: https://imgur.com/a/iEB4W79
    Show more Show less
    18 mins
  • The overlooked secret to better writing

    The overlooked secret to better writing
    Apr 8 2024
    I wish I had followed Prof Todd Rodgers’ advice earlier. Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/
    Show more Show less
    21 mins
  • Can knowing more make you enjoy less?

    Can knowing more make you enjoy less?
    Apr 1 2024
    I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Show more Show less
    24 mins