Episodes

  • 7 cognitive biases that might ruin your life

    7 cognitive biases that might ruin your life
    Jul 29 2024
    What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life. Nuala’s book: https://www.nualagwalsh.com/ Nuala’s TED talk: https://youtu.be/xLSAkVxPOk0?si=PPjFSAO7tk8VszPM Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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    28 mins
  • The lying psychologist who fooled the world

    The lying psychologist who fooled the world
    Jul 22 2024
    He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world. Nobody’s Fool: https://tinyurl.com/yv6pf93v Influence: https://www.influenceatwork.com/store-new/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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    30 mins
  • Rory Sutherland on Drink Driving, Five Guys and the Tube Map

    Rory Sutherland on Drink Driving, Five Guys and the Tube Map
    Jul 15 2024
    In today’s episode of Nudge, Rory Sutherland explains how to Sell a £500 hoover Make a flight delay pleasurable Improve the London Tube map Persuade more effectively Make any cafe more popular Stop drink drivers It’s a cracker. (A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to). Access the bonus episode here: https://nudge.ck.page/a48dd10ceb Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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    26 mins
  • How to give an election winning speech

    How to give an election winning speech
    Jul 8 2024
    What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. Derek’s book Hit Makers: https://tinyurl.com/yeymzds8 Jonah’s book Magic Words: https://jonahberger.com/magic-words/ Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list
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    25 mins
  • “It’s the mistake EVERY business makes” Rory Sutherland

    “It’s the mistake EVERY business makes” Rory Sutherland
    Jul 1 2024
    In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit How doormen were undervalued What bees teach us about creativity The problem with R&D Amazon’s two way door Don’t miss this. (Warning this episode contains explicit language). Access the bonus episode here: https://nudge.ck.page/a48dd10ceb Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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    34 mins
  • How adverts use psychology to win you over

    How adverts use psychology to win you over
    Jun 24 2024
    In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
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    17 mins
  • How to win any argument (according to a neuroscientist)

    How to win any argument (according to a neuroscientist)
    Jun 17 2024
    I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Again: https://tinyurl.com/5n8p3btb Tali’s lab: https://affectivebrain.com/?page_id=161 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
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    23 mins
  • 10 psychological tactics to write better emails

    10 psychological tactics to write better emails
    Jun 10 2024
    I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course My endowment test: https://tinyurl.com/bv2umtup My scarcity nudge: https://tinyurl.com/376stytp My loss aversion nudge: https://tinyurl.com/5hyh9y4h My experiment with International Podcast Day: https://im.ge/i/PrV4l9 My consistency experiment: https://bit.ly/3sABZTU My curiosity gap experiment: https://bit.ly/3DiGasA
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    21 mins