In this episode, Rick and Ramzey discuss the importance of scheduling in your academy. They cover various points to consider when building a schedule, including consumer demand, memorability, and scheduling on the hour or half hour. They also emphasize the need to align the schedule with the brand identity and avoid over-complicating it. The conversation highlights the challenges of removing classes from the schedule and provides strategies for managing schedule changes during grand openings. The episode concludes with a discussion on the responsibility to deliver on the schedule and provide excellent customer service.

Takeaways

• Consumer demand should drive the schedule of a fitness business.
• A schedule should be easily memorizable and follow a consistent pattern.
• Scheduling classes on the hour or half hour is preferable.
• When making changes to the schedule, consider external factors such as traffic patterns.
• Avoid over-complicating the schedule and stay true to the brand identity.
• During grand openings, use the schedule as an opportunity for growth.
• Ramp up schedule changes to avoid disrupting members.
• Create a schedule that works for members' needs and preferences.
• Deliver on the schedule and provide excellent customer service.