Whether or not robots can feel is a question that, at least for now, might be better left to the philosophers. But what’s becoming increasingly clear, says Associate Professor Szu-chi Huang, is that robots do have the capacity to make us feel.

In this episode of If/Then: Business, Leadership, Society, Huang delves into the effect that robots can have not just on our emotions, but on our behavior.

Huang’s research shows that when people witness people helping others, they’re inspired to do the same. This is what she calls “pro-social” behavior. But she wondered: what happens when a robot is the one lending a helping hand? Are people inspired to by machines?

To find out, Huang designed a study where participants were shown various news reports about natural disasters and the measures being taken in response. In some stories, the “heroes” were human first responders; in others, they were robots.

“In both cases, we [explained] in detail what those heroes were doing,” says Huang. Whether dragging survivors out of ruins after an earthquake or disinfecting hospitals amidst a surging COVID-19 pandemic, “The actions are exactly the same, but the heroes are different.”

Following test subjects’ exposure to these stories, Huang measured their willingness to engage in pro-social behavior, like donating to support children in need. What she found was those who saw robot heroes were significantly less likely to donate than those who saw humans take the same actions. “The robot stories actually make people feel less inspired,” says Huang. “And that has important consequences. If using robots lowers our intention to help others, it could have a pretty big negative social impact.”

So what do we do as AI and robots play an increasing role in our lives? How do we embrace their benefits without downgrading our humanity and pro-sociability in the process? On this episode of If/Then, Huang explores how “humanizing” robots — highlighting their vulnerability, autonomy, and finitude — helps us connect with them and ourselves more deeply.

Takeaways

1. We are inspired to help people when we see others doing so. But what if it’s robots lending a helping hand? Are we still motivated to also help?
2. How we “humanize” robots — choosing features that highlight their vulnerability, autonomy, and finitude — could help us connect with them and ourselves more deeply.

More Resources:

• Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations, Journal of Consumer Psychology
• Think Fast, Talk Smart: The Podcast: From Dreaming to Doing: How We Set and Achieve Goals

From Stanford GSB Insights:

• Why We See Rescue Robots as Helpers, Not Heroes
• Redefining Success: Adopt the Journey Mindset to Move Forward

If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society.

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