Episodes

  • 66 The Olive Oil Market: Why Rely on Experts?

    66 The Olive Oil Market: Why Rely on Experts?
    Jul 17 2024
    An oil expert is often thought to say nothing new or, worse yet, to repeat things that are already known. But is this really the case? Could an oil expert actually be a source of innovative ideas?
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    10 mins
  • 65 The olive oil market: overcoming distrust among producers

    65 The olive oil market: overcoming distrust among producers
    Jul 3 2024
    “I’d rather not harvest olives than unite with my neighbor!" Is this really the best way to approach the olive oil market? "My neighbor sells oil for €15.00? Then I’ll sell mine for €10.00 to spite him!!" Is undermining your neighbor the best way to sell oil?
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    11 mins
  • 64 Margarine: Should you avoid it or make it at home? Pt. 2

    64 Margarine: Should you avoid it or make it at home? Pt. 2
    Jun 19 2024
    With all the fats there are, why is margarine used if it is detrimental to health? More importantly: is it truly harmful? And can it be made at home?
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    12 mins
  • 63 Margarine: Should you avoid it or make it at home? Pt. 1

    63 Margarine: Should you avoid it or make it at home? Pt. 1
    Jun 5 2024
    Hydrogenated and Saturated Fats, Colorants, Emulsifiers, Preservatives, and Fractionated Oils: Should We Opt for Butter Instead?
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    12 mins
  • 62 The olive oil market: let's at least avoid the biggest mistakes

    62 The olive oil market: let's at least avoid the biggest mistakes
    May 22 2024
    Want to lose customers? Write “hand-harvested” or “vegan” on the label, use one-liter bottles, don't indicate cultivars... Here are the most common and odd mistakes to drive consumers away!
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    13 mins
  • 61 The olive oil market: understanding consumer

    61 The olive oil market: understanding consumer
    May 8 2024
    Consumers are defined as individualistic, populist, inconsistent and emotional. They base their choices on personal experience and beliefs. Do we, as consumers ourselves, align with this stereotype?
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    13 mins
  • 60 The olive oil market: how to sell olive oil

    60 The olive oil market: how to sell olive oil
    Apr 17 2024
    "0 km food", mass distribution, internet, institutions, globalization: are these really the basic tools for selling oil?
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    13 mins
  • 59 Indigenous forgotten cultivars of Italy Pt. 3

    59 Indigenous forgotten cultivars of Italy Pt. 3
    Mar 20 2024
    Aspirina, Orfanello, Gentile di Mafalda o Lardaia extra virgin olive oil? Or cured white olives? Let’s discover forgotten cultivars, their rich histories and inherent economic potential
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    17 mins