• Omnicom's Jonathan Nelson on Agencies & AI

  • Apr 25 2024
  • Length: 1 hr and 14 mins
  • Podcast
Omnicom's Jonathan Nelson on Agencies & AI By cover art

Omnicom's Jonathan Nelson on Agencies & AI

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  • Summary

  • Omnicom digital chief Jonathan Nelson joins the show to discuss why ad agencies, forever under threat, will adapt to AI. We go into Omnicom's purchase of Flywheel Digital, a software company for digital commerce -- a further sign that the next phase of what we used to call the internet will be defined by commerce rather than advertising.

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    Topics:

    • 00:00 Opening Banter and Warm-Up
    • 00:31 Introduction to 'People vs. Algorithms' Podcast
    • 01:33 The Future of Magazines and Ad Agencies in the AI Era
    • 03:57 Navigating the Digital and Media Landscape: Insights and Anecdotes
    • 22:04 Navigating Media, Identity, and the Outlaw Mentality
    • 36:54 The Dawn of Digital Agencies and Banner Ads
    • 39:21 Evolution of Advertising: From Novelty to Foundation
    • 43:52 The Future of Advertising: AI, Ethics, and Consumer Impact
    • 50:52 Navigating the Media Landscape: Relationships and Technology
    • 55:15 The Role of Websites and Consumer Behavior Online
    • 57:36 Reflections on Advertising, Technology, and Career Advice
    • 01:09:04 Concluding Thoughts on AI, Ethics, and the Future of Advertising
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