• On Good Authority: Publishing the Book that Will Build Your Business

  • By: Anna David
  • Podcast

On Good Authority: Publishing the Book that Will Build Your Business By cover art

On Good Authority: Publishing the Book that Will Build Your Business

By: Anna David
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  • Summary

  • There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
    Legacy Launch Pad
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Episodes
  • Boost Your Business by Sharing Your Story (Solo Episode)

    Boost Your Business by Sharing Your Story (Solo Episode)
    Jul 12 2024

    Here's a special release for you: the keynote I recently gave at a mastermind that encompasses so much of what I know to be true about coming up with your book idea. It's short but sweet. Enjoy!

    FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.
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    22 mins
  • How to Use Instagram Reels to Blow Up Your Book

    How to Use Instagram Reels to Blow Up Your Book
    Jul 3 2024

    You know that kindergarten teacher we all wish we'd had?

    That's Erin Lee. But part of what makes us all wish she'd been our teacher is the fact that in addition to being a teacher, she's an award-winning children's book author.

    Still, as we discuss quite a bit around here, being an amazing author doesn't always guarantee book sales.

    But Erin HAS sold thousands of books. So how has she done it? Well, she started dressing up as her five-year-old students to create engaging Instagram reels. These relatable and humorous videos have since fostered a thriving online community where Erin shares educational content, entertainment and promotes her books.

    I was actually interviewing Erin for my other podcast when I realized the information she was sharing was such book publishing GOLD that I had to switch gears and release it on this long-neglected feed.

    In this episode, she breaks her IG strategy down piece by piece. So good, so tactical. She actually makes Instagram sound fun AND useful. When have you last heard it described that way?
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    36 mins
  • The State of Publishing Today with Kevin Anderson

    The State of Publishing Today with Kevin Anderson
    Apr 24 2024

    Kevin Anderson never meant to get into the publishing business after growing up in a small town in Canada before getting his PhD and graduating summa cum laude from Harvard and starting a tutoring company.


    Nevertheless, that tutoring company transitioned into what is now a massive publishing company that employs 30 writers and editors that have collectively worked on over 200 New York Times bestselling books and sold over 100 million copies of books by people like Brene Brown, Simon Sinek and Jen Sincero.


    How juicy was our conversation about the state of publishing today? Well, in case you hadn't noticed, I stopped releasing new episodes of this podcast! But when I stumbled into this chat with Kevin, I realized it was too good to keep to myself. So please enjoy!

    FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.
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    26 mins
Leadership Career Success Economics
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