Send us a Text Message.

In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.

Tune in to learn more!

Our Guest:

David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relations at Axia Public Relations. He has been mentioned in outlets such as the Daily Mail, Business Insider, and Forbes, providing commentary on topics related to the PR industry.

Five things you’ll learn from this episode:

1. Always provide value when communicating with the media.
2. Proprietary data can differentiate you from your competition.
3. Respect for journalistic ethics is key.
4. Stay ahead of the news cycle whenever possible.
5. Make the media's job as simple as possible (and be as prepared as possible).

Bonus: Tips on earning media coverage for PR professionals with no prior newsroom experience.

Quotables

“Not being afraid to fail — I think that is the most important thing and most important attribute you can have as a PR professional.” — @David Triana

“It’s like a venn diagram: what the media wants, what the company wants, and what is newsworthy and interesting.” — @JasonMudd9

“Anytime I’ve reached out to the media on behalf of a client, I never want to go empty-handed.” — @David Triana

“Sometimes a really good media pitch is just three sentences. You want them to say, ‘Tell me more, I'm interested.’” — @JasonMudd9

“I tell clients, you probably have some data internally that you don't even realize would be valuable to help set a finger on the pulse of the marketplace and the economy and what it’s doing.” — @JasonMudd9

“So much of this is making a really good first impression that defines the longevity of that relationship. And if you're willing to be available right off the bat … things like that set you apart from many others.” — @David Triana

If you enjoyed this episode, please share it with others or leave us a quick podcast review.

Guest’s contact info and resources:

• David Triana on X
• David Triana on LinkedIn
• Email David at DTriana@axiapr.com

Additional Resources:

• Axia Public Relations
• Resources

Support the Show.

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a Text Message.

In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.

Tune in to learn more!

Our Guest:

Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit providing comprehensive data and insights on the social sector.

Five things you’ll learn from this episode:

1. What to do when you are swimming in data and how to turn it into a story for your organization.

2. How smaller social media teams can leverage their own data.

3. Ways organizations can experiment with data to drive brand awareness and engagement.

4. How to create good social media content without visually appealing subjects.

5. Common mistakes organizations make on social media.

Quotables

Data is really attractive to audiences. When you use numbers, people love it. People love numerals. It's our hook. — @Kate Meyers Emery

When you're communicating, there's two personality types: one is interested in emotion and the other is logic. If you can create a venn diagram and appeal to both at the same time without alienating one of the audiences, that's a good blend. — @JasonMudd9

You gotta make the platforms happy. The platforms don't want you to leave social media. You have to put stuff out there that makes the platforms happy that drives more engagement on the platform. — @Kate Meyers Emery

People want to connect with other people. People don't want to connect with faceless brands. — @Kate Meyers Emery

There's always three options. If you get more than that, you get analysis paralysis, and no one wants to make a decision. And the simple answer is usually the best answer. — @JasonMudd9

If you enjoyed this episode, please share it with others or leave us a quick podcast review.

About Kate Meyers Emery, Ph.D.

Kate Meyers Emery, Ph.D., is the senior digital communications manager at Candid, where she leads the strategy, content production, and analysis of organic social media. Kate uses experimentation and data-driven storytelling to get people the information they need to do good.

Guest’s contact info and resources:

• Kate Meyers Emery, Ph.D. on LinkedIn
• Kate Meyers Emery, Ph.D. website
• Candid website
• Candid on LinkedIn
• Candid on Instagram
• Candid on Facebook
• Canva
• Toggle Track
• Sprout Social

Support the Show.

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a Text Message.

Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth.

Tune in to learn more!

Our Guest:

Our episode guest is Leslie Cafferty, chief communications officer at Booking Holdings Inc., the world's largest global travel company. She’s also the executive sponsor for the company’s employee resource group dedicated to equality and equity for women across the organization. Booking Holdings Inc. brands include Booking.com, Priceline, OpenTable, Kayak, and Agoda.

Five things you’ll learn from this episode:

1. Differentiating marketing and communications in business
2. Strategies to help with the rising cost of labor and doing business
3. Tips for aspiring chief communication officers
4.Evolving trends in communications
5. The importance of diversity in communications and business

Quotables

• “The art of what we do is storytelling. You could be writing a speech for a CEO, messaging points for a lawsuit, or sharing a consumer product story. That’s art. You have to think creatively.” — @Leslie Cafferty

• “Rising tide floats all boats. More data out there about travel, booking travel, and best practices probably inspire someone to want to go on a trip.” — @Jason Mudd

• “It’s all about collaboration with the business. Communications is not seen anymore as just a subset of marketing — we have a seat at the table in leadership meetings.” — @Leslie Cafferty

• “Anything you say can create or destroy value in seconds. Our role and expertise is about doing more creating than destroying.” — @Leslie Cafferty

• “The skills, talents, and responsibilities haven’t changed, just the tools, platform, and speed at which you can communicate with your audience has increased, therefore making every move you make more critical and potentially vulnerable.” — @Jason Mudd

About Leslie Cafferty

A 20-year tech company veteran with a passion for communications, marketing, and promoting more diversity in business, Leslie Cafferty is the senior vice president and chief communications officer for Booking Holdings, Inc., the world’s largest global travel company, known for brands such as Priceline, Booking.com, Kayak, OpenTable, and Agoda. Cafferty oversees all corporate, financial, brand, crisis, CEO, executive, and internal communications initiatives for the company, which operates in more than 200 countries. She’s also the executive sponsor for the company’s employee resource group dedicated to equality and equity for women across the organization.

Previously, Cafferty was the global vice president of marketing and communications at Nielsen, the world’s leading global research company. Before Nielsen, she spent eight years as the director of global communications for IAC, a leading internet company operating more than 25 market-leading digital brands. She attended Harvard Business School and graduated magna cum laude from Lehi

Support the Show.

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.