Episodes

  • Gaining Visibility at In-Person Networking Events
    Apr 25 2024

    We're back, baby! Jyssica shares some gems on how to be visible and create meaningful connections at networking events, in person and virtual alike. 👁 After nearly eight years of hosting networking events, panels, and even conferences, she shares her best tried-and-true tips. PLUS a story on how a torn pair of red leather pants turned into an unexpected networking opportunity at Alt Summit conference for women entrepreneurs.


    ✨ On today's Opal Social podcast episode:

    • Unexpected tips for networking at your next event, including some tips for crafting PRE-event networking strategy from the Upper Left Ladies Intentional Networking workshop with Aria Leighty at Alt Summit.
    • How to find the right events to be at, and who to connect with
    • Staying "sticky" in people's minds, even when the event is virtual
    • How personal style and branding plays into networking
    • Out-of-the-box conversation starters
    • Post-event networking strategies to keep the connection flowing
    • Streamlining content creation at an event, and networking in the process

    ⭐️ Upper Left Ladies Members, check out your private podcast on time-saving hacks for IG Reels and tips to boost IG story views and engagement!

    Resources:

    • Explore Upper Left Ladies, our Membership for soul-led women and femme entrepreneurs and leaders
      • 🎉 We have an open house 6/6, join us here (just select 6/6 as the Meetup date) with code OPENHOUSE24 and be entered to win a month of Membership when you attend live.
      • Can't join us June 6th? Meetups are every Use code FIRSTMEET to attend your first virtual meetup free
      • Or join Membership for next-level community, twice-a-month meetups, directory for visibility, plus access to monthly private episodes with personalized advice
      • ULL events calendar
    • Connect with Jyssica Leilani + Style Opal Media on Instagram: @StyleOpalMedia / @Jyssica.Leilani
    • Learn how we can support you with your marketing vision on styleopalmedia.com
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    15 mins
  • Astrology for Marketing with The AstroTwins (Plus How to Become Your Own Astrologer)
    Feb 28 2024

    Jyssica interviews Tali Edut of The AstroTwins, world-renowned astrologers for Elle Magazine and creators of AstroStyle.com, about using astrology for marketing and how to work with your natal chart for business. 🪐 Tali explains how to step into your own transcendent leadership, an overarching theme for 2024, as well as which parts of your astrology chart to work with to find better alignment in your marketing, branding, and messaging.


    On today's Opal Social podcast episode:

    • 2024 as the year of transcendent leadership
    • The importance of self-leadership
    • How to understand and work with your mercury, venus, and mars placements for business, messaging, and marketing
    • Using astrology to elevate your brand
    • Balancing risk and integrity with Jupiter and Saturn
    • Utilizing your mercury placements for better marketing
    • How to work with the moon cycles for successful launches
    • Which houses to look at for better business communications
    • What you'll learn about inside The AstroTwins' upcoming course, Become Your Own Astrologer. Registration closes March 3, 2024!

    Resources:

    • Learn about or join the Become Your Own Astrologer course
      • Become Your Own Astrologer is an 8-week live online course that will teach anyone (even total beginners) to confidently read birth charts and “speak astrology”
      • You'll learn how to become fluent and conversational in astrology, and confident reading birth charts for anyone, anytime, anywhere
      • BYOA takes place over 8 Saturdays from March 9-May 4, 2024 (12-2pm EST). There will be replays, a private Facebook Group, and practice parties between sessions
      • Registration closes March 3, 2024 — the first live class is on March 9
      • DM us @StyleOpalMedia if you're joining so we can be study buddies!
      • Join the course at: https://galaxy.astrostyle.com/go/become-your-own-astrologer/?sld=opal
    • Buy the AstroTwins' 2024 book or a planner specific to your sign
    • Read your daily, weekly, or monthly horoscope at https://astrostyle.com/?sld=opal

    • Explore Upper Left Ladies, our Membership for soul-led women and femme entrepreneurs and leaders
      • Use code FIRSTMEET to attend your first virtual meetup free!
      • Join Membership for access to monthly private episodes with personalized advice
      • ULL events calendar
    • Connect with Jyssica Leilani + Style Opal Media on Instagram: @StyleOpalMedia / @Jyssica.Leilani
    • Learn how we can support you with your marketing vision on styleopalmedia.com

    Some of these links contain affiliates. Our promise to you is that we only share offerings we truly believe in, and will support your expansion. Jyssica will be joining the Become Your Own Astrologer course herself - we hope to see you inside!

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    48 mins
  • Standing Out in a Saturated Market + Getting Vulnerable Online
    Feb 14 2024

    February's theme is Falling in Love with Your Business and Your Irresistible Offers! Jyssica dives into how to get real, embrace your weird, and stand out online as a disruptive brand or entrepreneur. Businesses get seen and grow when they embrace their full dimensionality, and shine light on human stories that need to be heard. This helps your customers and clients embrace their truest self, with your help along the way. Embrace the experimental side of marketing to see the expansion you know you're capable of.


    On today's Opal Social podcast episode:

    • Align with the current market and embrace change without reinventing the wheel
    • Janelle Monae lyrics as your new mantra for showing up
    • How to stand out and attract your people in a crowded market
    • Tool for embracing vulnerability in marketing and sharing your personal or company story
    • How Jyssica overcame her fear of sharing her own "weird"
    • What's on the other side of being afraid of cancel culture
    • How to ensure your marketing stays authentic when you hire it out

    Resources:

    • Learn about Upper Left Ladies, our Membership for soul-led women and femme entrepreneurs and leaders
      • Use code FIRSTMEET to attend your first virtual meetup free!
      • Join Membership for access to monthly private episodes with personalized advice
      • ULL events calendar
    • Connect with Jyssica Leilani + Style Opal Media on Instagram: @StyleOpalMedia / @Jyssica.Leilani
    • Learn how we can support you with your marketing vision on styleopalmedia.com

    Subscribe to the Opal Social podcast and never miss a dose of mindful marketing magic!

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    26 mins
  • Magical Habits For Healthy Digital Boundaries
    Feb 14 2024

    Jyssica shares transformational habits for soul-led entrepreneurs and leaders who want to create a healthy relationship with social media, content creation, and online marketing while creating beautiful AND sustainable business growth. We create our biggest impact when we prioritize ourselves, our health, and our happiness, so press play and discover your most supportive digital wellness habits! This is an essential foundational step before creating or practicing your marketing strategy.


    On today's Opal Social podcast episode:

    • Your visible and invisible impact and influence
    • The long game of business and marketing
    • Harnessing your astrological venus placement for marketing
    • Sustainable content creation strategies: protect your energy budget
    • Tips to kick your scrolling habit
    • How to foster connection that ultimately converts


    Resources:

    • Learn about Upper Left Ladies, Jyssica's Membership for soul-led women and femme entrepreneurs and leaders
      • Upper Left Ladies Members will get free access to Jyssica's Social Media Mindset + Boundaries workshop
      • Use code FIRSTMEET to attend your first virtual meetup free!
      • Join Membership for access to monthly private episodes with personalized advice
      • ULL events calendar
    • Book a 1:1 Mindful Marketing Consultation with Jyssica
    • Connect with Jyssica Leilani + Style Opal Media on Instagram: @StyleOpalMedia / @Jyssica.Leilani
    • Join our Marketing Magic newsletter

    Subscribe to the Opal Social podcast and never miss a dose of mindful marketing magic!

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    15 mins
  • How To Have More FUN in Your Marketing and Get Better Results
    Feb 14 2024

    Welcome to Opal Social, the podcast where mindful marketing meets magic! In this episode, your marketing fairy godmother guide, Jyssica Leilani, shares her favorite mindset tip and strategies to have FUN in your marketing, and see better results.

    She shares tried-and-true strategies to implement on your social media and website to attract in more aligned traffic, and help potential customers and clients know they're in the right place, so they follow you or subscribe to your platforms, and ultimately convert for your business.

    On today's Opal Social podcast episode:

    • How to make your marketing feel and act like a party
    • What kinds of posts to pin to the top of your social media profiles to help convert new profile views to followers and customers
    • Crafting a customer journey that invites curiosity and engagement
    • Tips on regularly building your email list with your social and website (a MUST)

    Tune in and learn how to add a touch of magic to your marketing strategy, making it both effective and enjoyable. If you're ready to transform your online presence, Opal Social is your go-to source for mindful marketing wisdom.

    Resources:

    • Connect with Jyssica Leilani + Style Opal Media on Instagram: @StyleOpalMedia / @Jyssica.Leilani
    • Get our free four-day Instagram for Business Challenge
    • Download our Ideal Follower Avatar Mad Lib worksheet
    • Learn how Style Opal Media or Jyssica herself can support you with your marketing vision on styleopalmedia.com
    • Learn about Upper Left Ladies, our Membership for soul-led women and femme entrepreneurs and leaders
      • Use code FIRSTMEET to attend your first virtual meetup free!
      • Join Membership for access to monthly private episodes with personalized advice
      • ULL events calendar

    Subscribe to the Opal Social podcast and never miss a dose of mindful marketing magic!

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    10 mins
  • Opal Social Trailer: Marketing, Mindset, and Magic
    Jan 28 2024

    Opal Social is a podcast about mindful marketing, mindset, and magic hosted by Jyssica Leilani, Founder + CEO of Style Opal Media and Upper Left Ladies. I will be your marketing fairy godmother guide as I cut through the fluff and share what’s working today in mindful marketing, social media, and community building. Tune into high vibe, real-life case studies, stories, and interviews with insights from places like astrology and human design sprinkled in along the way. If you’re ready to glow-up your marketing in a way that feels good and expands your business, this podcast is for you!

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    7 mins