• Open banking : a buzzword invented by marketers? 🇬🇧

  • Jul 12 2024
  • Length: 21 mins
  • Podcast

Open banking : a buzzword invented by marketers? 🇬🇧 By cover art

Open banking : a buzzword invented by marketers? 🇬🇧

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  • Summary

  • FinTrends is a podcast series launched by Sopra Banking Software to delve into the hot topics of the finance sector. And right now, Open Banking is the talk of the town…

    While we've been tossing around the term 'Open Banking' for about a decade, it's evolved into a multifaceted subject, far from being crystal clear in its essence.

    So, what's really behind this marketing buzzword? That's precisely what we unravel in this three-episode series.

    Our guest, in this series aims to keep the focus on what is really relevant. He guides us in understanding the purpose of Open Banking, its limitations, and what we currently need to foster the development of tomorrow's value-added services.

    To bring back what is really important, we take a trip down memory lane to the genesis of this concept born in the early 2000s…

    Find more insights, news, and articles in our blog.


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