• Organizing Your Business

  • By: Tia Hain
  • Podcast

Organizing Your Business  By  cover art

Organizing Your Business

By: Tia Hain
  • Summary

  • MASTER YOUR SMALL BUSINESS SEO (SEARCH ENGINE OPTIMIZATION) - This podcast is a beginner’s guide to the online part of your business. Mainly focusing on search engine optimization (SEO). Website building. Email marketing. Social media marketing. And the tech tools that can help you. Most entrepreneurs are juggling so many things when it comes to business, home, kids, schedules, etc. This podcast helps entrepreneurs organize, and start to master, the online part of their business. Then you can spend more of your time where it matters most to you. You’ve got this. And together, we got this.
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Episodes
  • Is WordPress Good for SEO?
    Sep 9 2020

    Let's talk about the pros and cons of SEO-ing your WordPress website. Building your website with WordPress can be great for SEO. But it can also screw up your SEO if you aren’t careful. In this episode we go over why and how to avoid the pitfalls.

    Episode Highlights

    • 02:23 Was a little sneaky with the title to create some controversy. I think WordPress is great for some people to use and detrimental to others.
    • 05:20 If you do have your website on WordPress, you don’t need to move it. There are great plugins, like Yoast, that can help you with your SEO on Wordpress. The variety of plugins are what make WordPress great for SEO.
    • 08:41 The problem with WordPress comes when you are new to it or are uncomfortable using the back-end. If you don’t work with building websites all the time, you may get very overwhelmed with WordPress.
    • 11:56 WordPress is very adaptable because you have access to so much on the back-end. But that can also be its problem.
    • 13:41 Other website platforms, like SquareSpace, can be great for website building. If you are new to website building, you should consider one of the other platforms for your website.
    • 18:19 Despite what people say, using WordPress for your website is not free. Technically, WordPress is a free software that anyone can use, but if you want people to see your website you will need to pay for a hosting service.
    • 22:32 WordPress requires a lot more of your time for maintenance than other website platforms. You may end up spending time on your site that you’d rather spend elsewhere.
    • 24:24 WordPress can suck for SEO because, a lot of the time, it just doesn’t get done.
    • 25:48 My free gift for you today is the On Page SEO Checklist

    3 Key Points

    1. There are many plugins that can make WordPress great for SEO.
    2. If you are not comfortable using the back-end, WordPress might not be for you.
    3. With WordPress, there are updates you will have to go in and do yourself.

    References Mentioned

    • Tia Hain Website
    • On-Page SEO Checklist
    • Tia Hain Email
    • Organizing Your Business Podcast
    • Yoast

    ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

    ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/62

    TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

    TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

    TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

    TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

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    30 mins
  • 061 Are Meta Tags Are Important for SEO?
    Aug 19 2020

    Meta tags have gotten a bad rap.

    But that’s because people keep confusing them with meta keywords. I can see why.

    On this episode of the Organizing Your Business podcast, we talk about Meta tags and how they continue to play an important role in SEO. Meta tags exist within the back-end code of websites. Even though they often get confused with meta keywords that is only part of the meta tag story. Let’s walk through the reasons why meta tags are still important for your SEO success.

    Episode Highlights:

    • 03:21 When you have a website, you have a front-end that everyone sees and a back-end that is how you create the website. Within the back-end code, there are meta tags.
    • 04:44 People figured out how to key-word stuff, and they would put in all the keywords they wanted people to search for. Because of this, Google said they were going to stop using meta keywords for SEO.
    • 07:49 There is a difference, though, between meta keywords and meta tags, because we still have the meta title and meta description.
    • 08:28 The meta title and meta description are what shows up in the search engine results. Your title and description are what get people to click on your search engine results.
    • 11:27 My free gift for you today is the On-Page SEO Checklist

    3 Key Points:

    1. Meta tags are part of the back-end code for websites.
    2. People began to keyword-stuff, which led search engines to stop using meta keywords for SEO - but this does not include the meta title and meta description.
    3. Meta titles and descriptions are what get people to click on search engine results.

    References:

    • On-Page SEO Checklist
    • Tia Hain Email
    • Organizing Your Business Podcast

    ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

    ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/61

    TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

    TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

    TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

    TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

     

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    14 mins
  • 060 Why Transcribing Podcasts and Videos Is Important
    Jul 29 2020

    Do you have a podcast? Or make videos?

    Have you ever thought about having them transcribed?

    On this episode of the Organizing Your Business podcast, I talk to you about the importance of transcribing as well as my favorite transcribing service. I explain how a transcription of your video or podcast will help with SEO by increasing your word count and keyword count. And I rave about my new favorite transcription service.

    Episode Highlights:

    • 03:22 - One of the factors for SEO is longer posts, more words in your posts.
    • 04:00 - If you podcast or make videos, you may have highlights or links, but your posts will have very few words.
    • 04:24 - Search engines aren’t able to listen to your podcasts to understand your content.
    • 06:42 - Transcription allows you to have way more words in your posts.
    • 07:38 - Also, words on the page are much easier to skim if someone doesn’t have a lot of time, or the desire or ability to listen.
    • 08:52 - You don’t have to transcribe your own podcasts, there are companies that will do it for you. It’s important to choose a transcription company that will complete quality work and give you the best results.
    • 11:37 - The new transcription service I recommend and why I love them.
    • 15:43 - Where you should put the transcriptions?
    • 16:40 - Your free gift - On-Page SEO checklist linked below.

    3 Key Points:

    1. Transcribing allows you to have more words in your posts, which helps your SEO.
    2. If you aren’t able, there are companies that can transcribe your videos for a fee.
    3. I recommend Scribie for video transcriptions.

    Resources Mentioned:

    • Scribie
    • On-Page SEO Checklist
    • Tia Hain Email
    • Organizing Your Business Podcast

    ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

    ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/60

    TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

    TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

    TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

    TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

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    19 mins

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