Tis the season for product enthusiasts as Marty Cagan of Silicon Valley Product Group legend unveils yet another gem!

Every few years, SVPG releases a new book that distills insights from the most successful product organizations worldwide into an easily digestible format.

This time, the focus is on the ever-elusive concept of transformation. But what exactly is transformation? It's the process of reshaping an organization to be driven by technology and innovation, shifting from a project-based model to the Product Operating Model.

Christa and Renee have delved into the book and are brimming with excitement to share their key takeaways with you, including:

- What aspects of the book have us most enthralled?
- Why does transformation pose such a formidable challenge, based on our experiences?
- Which principles, gleaned from both the book and our professional endeavours, have proven effective for facilitating transformation?
- If you find yourself in a company far removed from transformation, what strategies have we observed to kickstart your own journey?

And that's just the beginning! Expect a deep dive into these topics and more during our discussion this Thursday.

Whether you've read the book or not, we look forward to engaging with you.

Hosted by: Renee Matsalla & Christa Hill

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