James Szojka, co-founder of Yard Dawgs in Calgary, Alberta, joins Dan and Donnie to share his experiences and strategies for using social media ads to market his lawn care company, emphasizing the importance of tracking lead sources and continuously testing and optimizing ads. He covers the difference between ads on Facebook and Instagram compared with Google, how to approach lawn care vs. pest control and much more.

As a pest or lawn business owner, it can be exciting to get your first call from a private equity firm. But it also raises many questions. Why are they contacting you now? How should you handle the call? Should you even take it? On this episode, Dan and Donnie answer these questions and other things to consider about partnering with private equity.

On this episode, Dan and Donnie explore the impact of AI-powered search engines on pest and lawn businesses. They discuss the shift from optimizing for search engines to focusing on user intent, emphasizing the importance of natural language processing and conversational AI integration.

On this episode, Dan and Donnie dive into Donnie's efforts to boil down team members' effectiveness to a single metric. Inspired by his experience as a pilot, Donnie shares how he is evaluating critical results to communicate clearly and ensure quality and excellence at Triangle Home Services.