#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024"

Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai

Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it?

Q3 Do you use performance max and how are you finding it?

Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative?

Q5 What would you say to paid search advertisers who feel that Ai may take their jobs?

Q6 How do you keep yourself interested in the new Ai updates happening?

Q7 Has your workload changed and who are the people you need to push back on?

Q8 How important is it to actually know the business goals?

Q9 What advice have you been given that was not for you?

Q10 How do you deal with imposter syndrome?

Q11 What are the important things you want to hear when an agency is pitching to win business?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once?

Q2 What have you done if you find yourself with an unreasonable workload?

Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not?

Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns?

Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way?

Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy?

Q4 Are you sensing any trends in advertising as we head into fall and then holiday season?

Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X