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If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines.

Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more about Anthesis:https://www.anthesisgroup.com

Paul Kearns is a key figure at Anthesis, where he lends his expertise on extended producer responsibility (EPR) and sustainability. With years of experience and a deep understanding of eprhemenite, Paul provides valuable insights to companies looking to navigate the complexities of EPR laws across different regions. His work helps brands become more environmentally responsible while aligning with global and local regulations.

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Episode Summary:

In this episode, host Evelio Mattos welcomes Paul Kearns from Anthesis to delve deep into the subject of extended producer responsibility (EPR).

As EPR laws gain momentum both in Europe and the United States, Paul explains what EPR is, why it matters, and how businesses can navigate these regulations effectively. Bringing clarity to a complex topic, Paul shares practical advice on how brands can adapt to comply with EPR laws and benefit from these changes.

Extended producer responsibility (EPR) is a policy approach aimed at reducing the overall environmental impact of product packaging. Paul discusses the historical context of EPR, its implementation in Europe, and how the U.S. is catching up with states like California, Colorado, and Oregon leading the way.

He emphasizes that EPR is designed to shift the burden of waste management from taxpayers to producers, who would then be incentivized to choose recyclable and sustainable packaging materials. This conversation also covers the vital role of Producer Responsibility Organizations (PROs) in managing the collection, sorting, and recycling of these materials.

Key Takeaways:

Understanding EPR: Extended Producer Responsibility aims to shift waste management costs from taxpayers to producers, encouraging the use of sustainable packaging.

Definition of a Producer: Generally, the producer is the brand that first markets the product rather than the packaging manufacturer.

Ecomodulation: Brands are incentivized through ecomodulation to use recyclable materials, lowering their EPR fees.

Global and Regional Regulations: Differences and similarities in EPR regulations across various states in the U.S. and Europe, and the implications for businesses.

Practical Steps for Compliance: Importance of registering with PROs like Circular Action Alliance for compliance, especially for businesses operating in multiple states.

Stay tuned for more insightful content and expert interviews as we continue to explore significant industry trends and regulatory changes affecting businesses today. Listen to the full episode for an in-depth understanding of EPR and how it impacts your business.

About the Guest(s):Tim Silman

Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize.

Join Evelio Mattos in an insightful conversation with Tim Silman, Program Director at Lonely Whale. This episode dives deep into the issues of ocean plastic pollution, highlighting innovative initiatives and sustainable practices. Tim shares his journey, the mission of Lonely Whale, and how radical collaboration and modern marketing are creating new pathways toward a plastic-free ocean.

Lonely Whale focuses on reducing ocean plastic, with campaigns like "Stop Sucking" and initiatives like Nextway Plastics and the Ocean Heroes program. Tim discusses the impact of thin film plastics, innovative solutions using seaweed-derived materials, and the importance of biodegradable plastics. Brands are encouraged to integrate these new materials into their supply chains, with complex challenges of scaling these solutions being addressed through collaborative efforts.

• Urgency of Ocean Plastic Pollution: An estimated 11 million metric tons of plastic enter the oceans yearly, expected to triple by 2040.
• Lonely Whale's Strategic Approach: The organization uses storytelling, campaigns, and collaborations to drive change and innovate solutions for ocean plastics.
• Innovative Alternatives: The Plastic Innovation Prize highlights seaweed-based biodegradable alternatives to thin film plastic, showcasing winners such as Sway, Zero Circle, and Notpla.
• Role of Designers and Brands: Designers and brands play a crucial role in sustainability by integrating innovative materials and setting realistic yet ambitious goals.
• Future Steps: Loneliness is focused on educating and expanding their initiatives while seeking new problematic materials to tackle in the fight against plastic pollution.

1. "Our center has really been around leveraging storytelling and modern marketing techniques and radical collaboration with brands and other partners to change the trajectory of ocean plastic pollution." — Tim Silman
2. "It's a humongous problem. People may be familiar with the Pacific garbage patch, with the impact on marine life now emerging more on human health and climate." — Tim Silman
3. "Biodegradable doesn't actually mean anything. It's kind of industry greenwashing, unfortunately. Biologically degradable is a term we use to demarcate that." — Tim Silman
4. "Think about the consumer and their behavior, and how they interact with your product, to better incorporate sustainable design at the upfront." — Tim Silman
5. "Brands have to consider their storytelling, setting realistic targets and, if necessary, adjusting goals while maintaining transparency and authenticity with their customers." — Tim Silman

• Lonely Whale: lonelywale.org
• Unwrap the Future: unwrapthefuture.org
• Instagram: @lonelywhale
• Podcast: 52 Hz Podcast on Spotify

For more captivating conversations and sustainability insights, listen to the full episode and stay tuned for more episodes from our series.