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Paradigm Playbook

Paradigm Playbook

By: Steve Cook
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Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.

© 2025 Paradigm Playbook
Economics Leadership Management & Leadership
Episodes
  • Unlocking the Power of AI for Small Business with Steve Cook & Christie Copeland | Ep 99
    Jun 28 2025

    Join host Steve Cook, alongside Christie Copeland, on Paradigm Playbook as they explore the exciting—and at times intimidating—world of artificial intelligence for small business owners. From writing social media posts and drafting contracts to developing full-scale marketing plans, AI is revolutionizing how entrepreneurs operate.

    In this episode, the duo dives into tools like ChatGPT, Perplexity, Loom, and more—sharing real-world examples of how AI can boost productivity, spark creativity, and save valuable time. Whether you're an AI skeptic or just starting to explore its potential, this episode offers the insights and inspiration you need to bring AI into your business toolkit.

    Timestamps:
    00:00 – Welcome to Paradigm Playbook
    00:14 – Meet Christie Copeland
    00:46 – Diving into AI: What Could Go Wrong?
    02:08 – AI in Social Media and Small Business
    04:07 – Exploring AI Tools for Video and Writing
    09:56 – AI in Marketing and Meeting Management
    12:38 – Creative Uses of AI: From Vision to Execution
    18:27 – Practical AI Applications and Time-Saving Tips
    23:11 – Final Thoughts and Future Discussions

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    26 mins
  • Beyond the Lease: Navigating Real Estate Strategy with Jason Bush | Ep 98
    Jun 21 2025

    In Episode 98 of Paradigm Playbook, host Steve Cook welcomes real estate strategist and Certified Exit Planning Advisor, Jason Bush, for a deep dive into the intersection of entrepreneurship and real estate. Drawing from his experience at Linville Team Partners, Jason unpacks the key decisions entrepreneurs face when choosing a location—rent vs. own, capital sourcing, and aligning site selection with strategic growth goals.

    From youth sports facilities to small business startups, this episode offers clear, actionable guidance on how to think long-term when it comes to physical space. Whether you’re expanding or just starting out, you’ll gain insights that help turn your real estate decisions into competitive advantages.

    ⏱ Episode Highlights:
    00:00 Introduction and Guest Welcome
    00:42 Jason Bush's Professional Background
    02:28 Personal Interests and High School Days
    04:14 Entrepreneurial Insights and Real Estate Strategies
    08:00 Capital and Funding Options for Startups
    15:37 Qualitative Factors in Real Estate Selection
    22:00 Quantitative Factors and Financial Considerations
    25:22 Conclusion and Contact Information

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    28 mins
  • Beyond the Walls: Expanding Revenue Through Events with Timothy Horan | Ep 97
    Jun 14 2025

    In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the four walls of your business.

    From youth sports clinics to charity golf tournaments and adult leagues, Timothy—an experienced entrepreneur and event strategist—shares how he’s built successful, scalable event models that promote brand growth and community engagement.

    💡 You’ll learn:

    • How to attract new clients through local events
    • Why t-shirts and branding can be powerful marketing tools
    • Tips for planning profitable, mission-aligned events
    • How to scale through events without needing a facility

    Whether you’re in gymnastics, baseball, or running an adult rec league, this episode offers real-world tips and inspiration to help you diversify revenue and expand your impact.

    🎧 Tune in for actionable advice, creative event ideas, and stories from the field!

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    26 mins
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