Welcome to Pearls of Wisdom Podcast! Today, we have a special guest joining us: George Prout, the president of JB Bhanderi and the largest CVD grower of Surreal Diamonds.

With decades of experience and a sharp eye for industry trends, George will effortlessly guide us to explore diamonds, gold, and the world of digital currencies.

He delves into the rise of Bitcoin and its implications for both investors and the jewelry market. According to him, Bitcoin, with its finite supply and decentralized nature, offers a hedge against inflation and a pathway to financial sovereignty.

Plus, he discusses how recent developments, like the approval of Bitcoin ETFs by the SEC, are opening up new opportunities for everyone to get involved in the crypto world.

But that’s just the beginning! One of the key highlights of our conversation is George’s exploration of lab-grown diamonds and their emotional resonance. He shares insights into innovative initiatives like the Diamond Legacy program, where consumers can not only purchase a diamond but also receive the seed that grew it!

George provides invaluable advice for small jewelers looking to explore the challenges of market disruption. He emphasizes the importance of staying agile and adopting a risk-averse approach to inventory management. This will ensure long-term sustainability in a rapidly changing environment.

Get ready to learn more. Tune in now and let George’s expertise change the way you see the industry along with digital currencies.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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Welcome to Pearls of Wisdom Podcast! In this episode, you’ll learn about jewelry rebranding with our special guest Joanna Gruver, the owner of Jo & Co., formerly Haywoods Jewelers. So if you ever have thought about changing your business’s identity, Joanna is here to share her insights from her rebranding journey.

In this episode, she reflects on the beautiful transformation of Haywood’s Jewelers, from its humble beginnings in 2004 to its recent rebranding as Jo & Co. Jewelers in 2023 — thanks to their commitment to quality, service, and community engagement.

But what were the reasons behind their rebranding? It’s public knowledge but Joanna will still share the details here.

For business owners considering rebranding, she shares the importance of knowing when is the right time for a rebrand. To better give an idea of how to do it, she recalls their journey, from selecting a new name and logo to updating the overall brand image all while staying true to their identity.

And don’t forget to involve your team in the process. Valuing their input can bring them pride and strengthen the new company’s foundation.

But your very main step in rebranding is research. Joanna urges everyone to explore other brands and seek guidance from professionals in the same field.

There were challenges during the process but Jo & Co were able to overcome them. Learn from their experiences of the ups and downs of giving a beloved jewelry store a fresh look.

If you’re considering a rebrand for your store or just curious about the behind-the-scenes action, this episode is for you. Experience is the greatest teacher and Joanna generously shares what she’s learned to bring Jo & Co to where it stands today. It’s your chance to learn from her. Don’t miss out!

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

• Apple Podcast = https://podcastsconnect.apple.com/my.-..

• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..

• iHeartRadio = https://www.iheart.com/podcast/263-pe...

• Spotify = https://open.spotify.com/show/6IU1OHw...

• Google Podcast = https://podcasts.google.com/feed/aHR0...

Welcome to the Pearls of Wisdom podcast. Today, we have a fantastic guest, Kate Marks of Marks of Design, a well-known jewelry store that specializes in custom jewelry design in Shelton, Connecticut.

Kate will be pulling back the curtain on her most successful marketing events to give you an inside look at what it takes to spark interest, drive sales, and leave a lasting impression on your customers.

Have you ever wondered how to host successful online auctions? Kate shows how platforms like Facebook Live can be your best friend when it comes to connecting with customers in real-time.

She also mentions how you can use these using social media to promote your event. Everyone’s already doing it but Kate knows how to do it RIGHT. Some of her most innovative events are ladies’ nights, wish list extravaganzas, and even whiskey and rocks nights. Plus, she’ll tell us all about the heartwarming diamond dig event that’s not only fun but also gives back to the community.

Speaking of fun, she also recounts a thrilling encounter with a film crew reenacting a jewelry robbery in her store! What exactly happened there? You have to find out!

We know you’re also curious about her staffing strategies. Discover how she manages to maintain a welcoming environment for customers while fostering a close-knit, family-like atmosphere among her employees.

Oh, and did I mention the national rarities event? It also attracts new customers from far and wide. You won’t want to miss hearing how Kate Marks does that.

So, if you’re ready to learn from one of the best in the business and learn the right way to market your jewelry, then grab a seat and tune in now! Kate Marks is about to drop some serious pearls of wisdom, and you won’t want to miss a single one!

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

• Apple Podcast = https://podcastsconnect.apple.com/my.-..

• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..

• iHeartRadio = https://www.iheart.com/podcast/263-pe...

• Spotify = https://open.spotify.com/show/6IU1OHw...

• Google Podcast = https://podcasts.google.com/feed/aHR0...