Episodes

  • When Buyers Become Fans

    When Buyers Become Fans
    May 22 2024
    In this week’s episode, Samantha and Matilda dig into post sales marketing, and turning 'customers' into valued fans!

    Next week Sam and Matilda will cover continuous marketing strategies.

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    David Gaughran - How to Find Your Comp Authors: https://davidgaughran.com/comp-authors-advertising-marketing-titles/
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    36 mins
  • When Comps Collide

    When Comps Collide
    May 15 2024
    In this week’s episode, Samantha and Matilda discuss author comps and how looking at how other authors are succeeding can help with their own blueprint for success!

    Next week Sam and Matilda will deep dive into post-sales marketing.

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    David Gaughran - How to Find Your Comp Authors: https://davidgaughran.com/comp-authors-advertising-marketing-titles/
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    49 mins
  • When Books Are Soda Cans

    When Books Are Soda Cans
    May 8 2024
    In this week’s episode, Samantha and Matilda explain the meaning of the term 'soda can strategies', and how they implement them.

    Next week Sam and Matilda will delve into their comp authors again, this time looking at how they market their books.

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    S C Hunter: https://www.tiktok.com/@schunterrr?lang=en

    LilyLouTay: https://www.tiktok.com/@lilyloutay?lang=en
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    51 mins
  • When Blurbs are Buttery

    When Blurbs are Buttery
    May 1 2024
    In this week’s episode, Samantha and Matilda discuss blurbs, the difficulties, mistakes, and tips to make them as buttery as possible!

    Next week Sam and Matilda will come together to talk about soda can strategies, a term they invented to talk about book selling!

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    Leigh Bardugo - Ninth House: https://www.amazon.com/Ninth-House-Leigh-Bardugo/dp/1250751365/

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    48 mins
  • When Quotes Come First

    When Quotes Come First
    Apr 24 2024
    In this week’s episode, Samantha and Matilda are talking about writing quotes and marketable lines before writing the book...

    Next week Sam and Matilda are going to be talking about everyone's favourite part of writing a book... writing THE BLURB!

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    The Rebel Author Podcast: https://sachablack.co.uk/2023/12/13/220-how-to-launch-a-successful-series-with-helen-scheuerer/
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    45 mins
  • When Butter Makes Books Better

    When Butter Makes Books Better
    Apr 17 2024
    In this week’s episode, Samantha and Matilda discuss the gloriously delicious writing tool that is lovingly called BUTTER, but also known as Universal Fantasy.

    Next week Sam and Matilda will chat about their writing process and how they feel about writing IN the marketable moments that make books better!

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    7 Figure Fiction by T. Taylor:

    https://www.goodreads.com/book/show/59014783

    Universal Fantasy Discussion Group on Facebook:

    https://www.facebook.com/groups/7figurefiction/?ref=share

    Universal Fantasy Substack:

    https://7figurefiction.substack.com/

    GoOnWrite book cover designer extraordinaire:

    http://goonwrite.com/
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    1 hr and 4 mins
  • When X Meets Y

    When X Meets Y
    Apr 10 2024
    In this week’s episode, Samantha and Matilda talk about everyone's favourite marketing tactic - X meets Y!

    Next week Sam and Matilda will discuss what Butter is and how, when, and how much should be added to the story mix.

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    The Unfortunate Side Effects of Heartbreak and Magic by Breanne Randall: https://www.goodreads.com/en/book/show/75532088

    Big Magic by Elizabeth Gilbert: https://www.goodreads.com/book/show/24453082

    7 Figure Fiction by T. Taylor: https://www.goodreads.com/book/show/59014783
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    46 mins
  • When Q1 is Reviewed

    When Q1 is Reviewed
    Apr 3 2024
    In this week’s episode, Samantha and Matilda review the first quarter of the year - what they planned to do, what they managed to do, and what is getting kicked into the next few months.

    Next week Sam and Matilda will start a new topic: Writing as marketing. The first discussion point will be X meets Y marketing!

    Where to find Sam and Matilda:

    SAM IG: @sammowrimo

    Website: www.samantha-cummings.com

    Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F

    Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j

    MATILDA IG: @matildaswiftauthor

    Website: MatildaSwift.com

    Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries)

    Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)

    Mentioned on the show:

    Wiser than Me with Julie Louis-Dreyfus: https://lemonadamedia.com/show/wiser-than-me-with-julia-louis-dreyfus/
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    48 mins