In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.

Chapters

• 00:00:00 - Kickoff: Perpetual Traffic Unplugged
• 00:00:30 - Scaling Wins & Losses: A Real-World Case Study
• 00:01:10 - The MPI Playbook: Your Business’s Secret Weapon
• 00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments
• 00:05:00 - Stage Fright Confessions: From Time Square to Triumph
• 00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals
• 00:16:00 - The Attribution Tug-of-War: Balancing Efficiency with Reality
• 00:20:00 - Understanding the Customer Journey: Beyond Last-Click Attribution
• 00:24:15 - Channel Siloing: Why It’s Hurting Your Marketing Strategy
• 00:27:30 - MER Mastery: Breaking Down Media Efficiency Ratio
• 00:30:25 - Client Goals in Motion: When Strategies Pivot
• 00:31:15 - NCAC Headaches: Navigating New Customer Costs
• 00:34:00 - Performance Pulse Check: What February and March Reveal
• 00:35:00 - Ad Spend Smarts: Making Every Dollar Count
• 00:36:15 - Strategic Shifts: NCAC’s Impact on the Bigger Picture
• 00:39:50 - Revenue Roadmap: Hitting Targets with MER Insight
• 00:43:30 - When Diversification Goes Wrong: The NCAC Dilemma
• 00:48:00 - MER in Action: Realigning Strategy for Better Results
• 00:51:00 - Strategic Adjustments: Lessons Learned and Moving Forward
• 00:52:45 - The Listener’s Seat: Q&A with the Experts
• 01:02:45 - The Final Word: Wrapping Up and Looking Ahead

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Search John Moran on PT
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates.

Chapters:

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:01:19 - Why Reputation Management Matters
• 00:02:27 - Welcoming DJ Sprague and Scott Brandley to PT
• 00:03:00 - What Is Reputation Management and Why It’s Critical
• 00:04:48 - How Customer Reviews Drive Trust and Sales
• 00:06:02 - Amazon's Impact on Consumer Behavior and Expectations
• 00:08:05 - Reputation Management Strategies for eCommerce Success
• 00:09:28 - The Power of Social Proof in Boosting Conversion Rates
• 00:18:04 - Triangulating Your Brand’s Reputation for Maximum Credibility
• 00:27:41 - Differentiating Seller and Product Reviews for Impact
• 00:30:16 - Turning Negative Reviews into Conversion Opportunities
• 00:34:47 - Case Study: How Antigua Wheels Transformed Their Reputation
• 00:35:36 - Learning from Nike’s Reputation Management Missteps
• 00:36:39 - The Essential Strategy of Triangulating Reviews
• 00:39:26 - Boosting Conversions with Q&A Tools and Proven Techniques
• 00:43:03 - Exclusive Offer for Perpetual Traffic Listeners
• 00:47:48 - Episode Wrap-Up and Key Takeaways

LINKS AND RESOURCES:

• Shopper Approved
• Reputation King
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• MPI Glossary
• PT on Telegram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.

Chapters

• 00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren
• 00:00:52 - Sneak Peek: Exciting Series Ahead
• 00:01:29 - Comparing Skincare Routines to Marketing Strategies
• 00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter
• 00:03:21 - Must-Have: Free Downloadable Marketing Resources
• 00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics
• 00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)
• 00:16:40 - Political Spin: Applying NCAC to Campaigns
• 00:20:00 - Seamless Integration: CRM and Third-Party Tools
• 00:20:43 - Pop-Up Power: Gathering Customer Data Effectively
• 00:21:07 - Mastering Customer Segmentation Techniques
• 00:21:23 - Breaking Down Website Visitor Analytics
• 00:21:44 - Optimizing Pop-Up Strategies for Better Engagement
• 00:23:26 - Leveraging Wicked Reports for Precision Data
• 00:24:39 - The Vital Role of Tracking Customer Acquisition Costs
• 00:28:19 - Assessing New Customer Metrics for Growth
• 00:34:59 - Turning Customers into Brand Evangelists
• 00:41:30 - Wrapping Up: Final Thoughts and Resources

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• MPI Glossary
• PT on Telegram
• What Are Marketing Performance Metrics™ & Why Are They Important?(Apple Podcasts)
• YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563
• PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x Returns
• Episode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success!

Chapters:

• 00:00:00 Welcome to the Perpetual Traffic Podcast
• 00:00:43 Meet Your Hosts and Join Our Telegram Group
• 00:01:10 Marketing Performance Educators: Today's Focus
• 00:02:45 Why Financial Metrics Matter in Marketing
• 00:03:31 Key Marketing Metrics You Need to Know
• 00:06:34 How Blending Traffic Channels Can Boost Your Results
• 00:10:23 Traditional Advertising: Is It Still Relevant?
• 00:15:04 Breaking Down Customer Acquisition Cost (CAC)
• 00:21:23 Why NCAC Is Crucial for Your Growth
• 00:22:33 Maximizing Profits with Average Order Value (AOV)
• 00:24:46 Real Client Stories: Overcoming Operational Challenges
• 00:26:53 Media Buying Strategies for Lower Customer Acquisition Costs
• 00:30:07 Marketing Efficiency Ratio (MUR): What It Means for You
• 00:37:09 Multilingual Marketing: Expanding Your Reach
• 00:38:07 Wrapping Up: Conclusion and Call to Action

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• PT on Telegram
• What Are Marketing Performance Metrics™ & Why Are They Important
• YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563
• PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x Returns
• Episode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic...

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You’re going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you’ll gain valuable perspectives on maximizing the impact of your digital advertising efforts!

Chapters:

• 00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins
• 00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective
• 00:01:54 Meet John Moran - Mastering Marketing Performance Indicators
• 00:02:43 Why Business Metrics Matter - Insights for Growth
• 00:04:53 Our First YouTube Live with John Moran - Going Live!
• 00:06:47 Digital Marketing Essentials - The Core Elements
• 00:11:12 Traffic and Business Health - Key Understandings
• 00:18:23 Meta and Google Performance Case Study - Real-World Applications
• 00:25:14 The Role of Incrementality Testing - Measuring True Impact
• 00:29:07 Attribution Challenges and Solutions - Navigating Complexity
• 00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics
• 00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches
• 00:40:13 Levels of Engagement - Comprehensive Explanations
• 00:43:38 Remarketing and Sales Cycles - Advanced Techniques
• 00:48:46 Interactive Q&A Session - Audience Insights and Questions
• 00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge
• 01:05:13 Final Thoughts and Announcements - Wrapping Up

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• The MPI Glossary
• PT on Telegram
• Previous John Moran Episodes!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for...

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.

Chapters:

• 00:00:00 Welcome to the Perpetual Traffic Podcast
• 00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
• 00:03:59 Introducing Our New Multi-Episode Series
• 00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
• 00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
• 00:12:18 Bridging the Gap: How Marketing Connects to Business Health
• 00:22:45 Case Studies and Real-World Wins: What You Can Learn
• 00:25:08 Demystifying Marketing Efficiency Ratio (MER)
• 00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
• 00:28:04 Apparel Brand Case Study: Beyond ROAS
• 00:30:01 MPIs in Action: Driving Real Business Outcomes
• 00:36:35 Integrating Finance and Marketing: A Strategic Approach
• 00:42:51 Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

• MPI Checklist
• Episode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of It
• PT on Telegram
• HURRICANE DEVASTATES CARIBBEAN
• Wicked Reports
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!

Chapters:

• 00:00:00 - Welcome to Perpetual Traffic Podcast
• 00:01:00 - Telegram Tidbits: Join the Party
• 00:02:00 - Metrics Mania: Today’s Hot Topic
• 00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
• 00:05:30 - IT Apocalypse: The Largest Outage Ever
• 00:08:00 - Newsjacking 101: Marketing Goldmine
• 00:11:00 - Real-Time Relevance: Staying Ahead with News
• 00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
• 00:19:00 - Tactical Tactics: Turning Ideas into Action
• 00:25:31 - Memorable Moments: Creating Lasting Impressions
• 00:29:59 - Wrap-Up: Final Thoughts and Future Steps

LINKS AND RESOURCES:

• First Thing: Microsoft outage takes out banks, airlines and businesses
• Competitors and Alternatives to CrowdStrike Falcon
• Google Alerts
• Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
• PT on Telegram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience.

Chapters

• 00:00:00 - Kickoff: Introduction to the Customer Experience Engine with Scott Wozniak
• 00:01:12 - Essential Insights: The Power of Operational Excellence
• 00:02:20 - Building Bridges: Trust through Consistency
• 00:05:45 - The Value of Consistency: Why Customers Return
• 00:10:48 - The Personal Touch: Showing You Care with Personalized Service
• 00:17:17 - Magic Moments: Creating Memorable Experiences
• 00:20:06 - Wisdom from Star Wars: Obi-Wan's Mentorship Lessons
• 00:21:27 - Fan Frenzy: Turning Customers into Raving Fans
• 00:23:29 - Real-world Examples: Chick-fil-A's Memorable Moments
• 00:25:48 - Victory Lap: Celebrating Business Wins
• 00:26:53 - Industrial Celebrations: Nucor's Unique Ways of Honoring Clients
• 00:29:28 - Success Metrics: Tracking and Celebrating Milestones
• 00:34:03 - Connect with Scott Wozniak: Insights and Opportunities

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!