Growing up in an entrepreneurial family, Greg was used to the cycles of ups and downs of business. Having had his share of wins and failures in the numerous businesses he has started, Greg is a perfect example of what determination and perseverance means.

His advice to anybody wanting to be an entrepreneur:

• Get in some type of sales job

In today’s episode of the North Texas Business Forecast, our guest, Greg Johnson will talk about his entrepreneurial journey and how he landedwhere he is now. He will also provide helpful tips for managing a business in times of crisis and the benefits of marketing for your business.

Greg Johnson is the owner of healthcare lab testing facility in Plano and Frisco, Texas. It is a facility providing the Dallas area with thousands of medical lab tests direct to consumers and employers in a professional, convenient and cost-effective way.

Enjoy!

This episode is brought to you by Vouris –

 We’re Vouris – we’ve developed a powerful framework that allows early-stage startup companies to build stronger sales teams and hit their revenue targets.

 We call it the 5 Components of Sales Effectiveness:

• People
• Process
• Message
• Technology
• & Leadership

 Let us tell you exactly what to focus on to dramatically improve your results. We help early-stage startups hit their revenue goals and you are only one click away from more revenue.

https://hubs.ly/H0NK23j0

In This Episode

1:26 - Backstory of Greg Johnson

9:45 - How he dealt with challenges in both his professional and personal life

19:08 - The most effective business strategy during times of crisis

21:49 - How COVID 19 has demonstrated the value of marketing in business

26:55 - His mentality in the hiring process

30:24 - What makes Any Lab Test Now stand out from other laboratories

 Favorite Quotes

"At some point, there's nothing you can do. You can hire salespeople all day long. If you don't change your business plan to adjust to the market, you'll become obsolete. Once you've tasted failure you never want that again." - Greg Johnson

"The one thing I learned is that you're not going to have a business where everybody's happy. And so you have to be able to accept that." - Greg Johnson

"I would advise anybody that's wanting to be an entrepreneur, get in some type of sales job. There's tons of opportunity. You're gonna make tons of money. You're gonna learn skills that you're going to use no matter what you do." - Greg Johnson

"I wanted a business that wasn't a job. Everything takes effort. But at some point, if you grow, you should be able to hire a manager to run your business." - Greg Johnson

"I would advise anyone who wants to start their own business, do franchising." - Greg Johnson

"The things you don't do in a crisis when sales are bad is to minimize your hours. You don't shorten the amount of time that you're going to open." - Greg Johnson

Engage with Brad Clark

LinkedIn                            https://www.linkedin.com/in/brad-clark-actioncoach/

ActionCOACH Website   https://bradclark.actioncoach.com/