In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Cat's Eye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Cat's Eye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.Cat's Eye's success is largely due to its strong branding and marketing strategies. In 2017, the company expanded into New England, using digital marketing techniques like SEO and videos. The brand targets future homeowners by appealing to children, making it family-friendly. Joe highlights the Cat Guard exclusion system, which sets them apart by sealing structures to prevent pest entry.Joe emphasizes continuous training for sales and service teams, with weekly sessions to ensure high standards. This helps employees effectively communicate product benefits and provide excellent customer service.Hiring and retention are managed through a three-stage process focusing on character, competency, and chemistry. A detailed onboarding process helps integrate new employees and make them feel valued. The company uses digital screens for announcements and recognition, fostering a strong culture.Technological tools like Podium for reviews, Avichado for bulk texting, Asana for project management, and Slack for internal communication play a significant role in operations.Looking ahead, Joe aims to expand the commercial division and achieve a 60-40 residential-commercial split. The focus remains on growing the business and providing career opportunities for employees. The high standards set by founder John Gagne are deeply ingrained in the company’s ethos.Joe values the trust and autonomy given by John, highlighting the importance of leadership and vision in driving success. The podcast offers insights into effective strategies and practices that have propelled Cat's Eye's success, with valuable lessons in leadership, marketing, and business growth. Joe Dingwall, President of Catseye Pest Control and USX Pest Control:

LinkedIn: https://www.linkedin.com/in/joe-dingwall-4635a6113/

Catseye Pest Control: https://www.catseyepest.com/USX Pest Control: https://www.usxpest.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/

DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Chapters:

00:00 Introduction and Background

06:15 Building a Strong Brand and Marketing Strategy

11:08 The Importance of Training for Sales Teams

27:46 Developing a Strong Commercial Division

30:00 Managing Technicians in Pest Control

31:20 Balancing Employees in the Company

34:14 Relationship Between Parent Company and Subsidiaries

36:05 Strategies for Customer Retention

39:18 Review Strategy and Software Tools

45:06 Building a Strong Company Culture

49:01 Advancing in the Pest Control Industry

53:02 Importance of Branding, Marketing, and Customer Service

56:40 Vision for Growth in the Company

#pestcontrol #pestcontrolmarketing #podcast #localbusiness #localmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries. Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process compared to today's complex SEO landscape. He also explains his evolution from building and leasing websites (rank-and-rent model) to running a full-scale SEO agency and then founding Semantic Mastery to teach others about local SEO. By 2019, Bradley decided to focus exclusively on tree service contractors, recognizing the benefits of niche specialization. He delves into the significant algorithm changes Google has undergone, particularly the shift from a keyword-based to an entity-based algorithm. This new approach allows pages optimized for broad topics or categories to rank for numerous related search queries, even if those specific keywords are not present on the page. Bradley emphasizes the importance of page structure, site architecture, and internal linking, stressing that proper optimization in these areas can dramatically improve search rankings with less content and fewer backlinks. Bradley also discusses the impact of Google's helpful content update, which applies a quality score multiplier to entire sites, highlighting the need for efficient and non-redundant content. He shares his method of simplifying SEO practices, focusing on conveying to Google who a business is, what they do, and where they do it through strategic use of headings and minimal but effective content. The podcast concludes with Bradley promoting Semantic Mastery's weekly Q&A webinar, Hump Day Hangouts, where listeners can learn more about local SEO and ask questions. Danny and Bradley wrap up by emphasizing the importance of helping Google understand business information clearly to achieve better search rankings. Bradley Benner, Founder of TreeCare HQ, Semantic Links, Semantic Mastery, and Local Fury: LinkedIn: https://www.linkedin.com/in/bradleybenner/ YouTube: https://www.youtube.com/@UC0z45rknEPLVwUN7BpEWRyQ Semantic Links: https://semanticlinks.io/ Semantic Mastery: https://semanticmastery.com/ Local Fury: https://www.localfury.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Chapters: 00:00 Introduction and Background 09:59 Getting Started in Local SEO 13:11 Building Syndication Networks 26:42 Topic and Category-Based Optimization 34:50 Simplifying SEO Efforts 49:14 Optimizing Page and Site Structure Keywords: local SEO, journey, electrical contracting, leads, test sites, rental sites, agency, SEO algorithm, entity-based, topics, categories, redundant content, local SEO, topic-based optimization, category-based optimization, page structure, site structure, internal linking, content optimization, knowledge graph #localseo #agency #seo #localbusiness #backlinks

In this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content. Key Points Discussed: Background on Dennis Yu: Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks. He emphasizes the difference in advertising strategies between large corporations and local businesses. Facebook Ads for Local Businesses: Local businesses should focus on creating authentic, everyday content rather than high-production ads. Examples include showcasing daily operations, highlighting technicians, and sharing local insights. Successful ads often amplify content that has already performed well organically. The Dollar a Day Strategy: Dennis recommends the "dollar a day" strategy to boost posts that perform well organically. He explains the importance of achieving at least a 10% engagement rate before boosting content. Content and Engagement: Engaging content should reflect the local community and humanize the business. Authentic stories, local landmarks, and customer experiences resonate well with the audience. Audit and ROI Measurement: Local business owners should track calls and conversions from Facebook ads. Importance of connecting call tracking systems to Facebook to measure ROI accurately. SEO and Google Ads: Dennis compares Facebook ads to Google ads, emphasizing the importance of both in a comprehensive digital strategy. SEO and ads should amplify a business's positive signals, and businesses must maintain high-quality standards. YouTube for Local Businesses: YouTube can be leveraged for local SEO by creating videos that address common customer questions and showcase the business. Content on YouTube should be repurposed across other social media platforms for maximum reach. Google Data Leaks and SEO: Discussion on Google's internal ranking signals and the importance of creating genuine, high-quality content. SEO should focus on building a trustworthy, authoritative online presence. Dennis Yu, Founder of BlitzMetrics: LinkedIn: https://www.linkedin.com/in/dennisyu/ Facebook: https://www.facebook.com/dennisyu Twitter: https://twitter.com/dennisyu Website: https://dennisyu.com Website: https://blitzmetrics.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: Chapters

00:00 Introduction and Background of Dennis Yu

01:26 The Basics of Facebook Ads for Local Businesses

06:01 The Three Stages of the Marketing Funnel

09:18 The Importance of Building Relationships

11:54 The Role of Quality Score and Relevant Score

14:01 Tracking and Measuring ROI for Facebook Ads

20:22 Using Stories and Location in Facebook Ads

24:59 Auditing Facebook Ads and Connecting Data

28:08 The Impact of Google Data Leaks on SEO

34:46 The Importance of Doing Good Work and Providing Value

45:32 The Role of Google Ads in Digital Marketing

52:26 The Role of YouTube in SEO

56:55 Creating Authentic and Honest Content

01:02:25 The Importance of Repurposing Content

01:04:02 Focusing on the Basics of SEO and Digital Marketing #localmarketing #localbusiness #localseo #seo

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search. Chris’s Background and On The Map Marketing: Chris started at On The Map Marketing 10 years ago as a website project manager. The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search results. The agency has grown significantly, now generating $6 million annually. Evolution of Local Search: Local search has evolved from simple map placements to a more complex system involving LSAs (Local Service Ads), PPC ads, and directories. Organic rankings have decreased in importance, while a holistic local search marketing strategy has become crucial. Brand recognition and real-life presence have become critical factors in achieving high search rankings. Effective Advertising Strategies: Chris emphasizes the importance of utilizing LSA ads, directories, and PPC ads depending on the business's budget and industry. Directory advertising can enhance both SEO and direct lead generation, especially in competitive verticals like legal services. Local Link Building and Community Engagement: Chris advocates for building local links and community engagement over traditional link building. This involves sponsorships, local outreach, and collaborations with local social media influencers. Real links from local organizations and mentions on social media and other channels are becoming more valuable than paid links from high DR sites. Holistic SEO Approach: SEO is now seen as a combination of technical SEO, content creation, social media engagement, and PR. Building a strong brand presence both online and offline is essential for success in local search. Danny and Chris discuss the importance of creating real, non-AI-generated content, including videos and social media posts. Practical Tips for Local Business Owners: Optimize Google Business Profiles with proper categories, consistent and genuine reviews, and high-quality photos. Utilize DBAs (Doing Business As) creatively to include keywords in business names. Ensure presence in all relevant business directories and local citations. Future of Local Search: Chris speculates on the future of local search, noting the potential changes in map results and the integration of new ad formats. The focus will continue to shift towards brand recognition and social media presence. Real brands with a strong local presence will have an advantage in search rankings.

Chris Brencans, CEO of On The Map:

LinkedIn: https://www.linkedin.com/in/kbrencans/

Twitter: https://x.com/BrencansK Website: https://www.onthemap.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcastsSpotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast

Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 00:00 Introduction and Background 02:33 The Evolution of Local Search Marketing 05:12 The Importance of Ads in Local Search Marketing 08:56 Building Brand Recognition and Engaging with Customers 11:45 The Shift in Link Building Strategies 14:06 The Future of Local Search 19:40 Common Misconceptions in Local SEO and Marketing 23:49 Getting on the Map: Optimizing Google Business Profiles 28:11 Conclusion and Contact Information

In this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.

Introduction: Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and 1 Tom Plumber. Jeremy's Entrepreneurial Journey: Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he decided to return to Texas and explore new business opportunities. With a background in construction, he started researching restoration and eventually moved to San Antonio, Texas in 2006. Early Challenges and Growth: Jeremy explains that in the beginning, it was mostly just him and his wife working on their own, occasionally getting help from a few workers. He recalls learning how to handle water damage jobs by consulting with an industry contact from Louisiana, who walked him through the process over the phone. Expansion into Restoration and Plumbing: Crown Restoration evolved into a full-service restoration business, including water damage mitigation, mold remediation, fire damage restoration, contents restoration, and construction. Jeremy started OneTom Plumber to address challenges in the restoration industry and leverage lead generation between the two businesses. Building the Business: Jeremy discusses the difficulty of scaling Crown Restoration and the importance of generating leads. Initially, they struggled to get work but discovered the value of building relationships with plumbers, who often encountered water damage issues first. By offering prompt service and paying plumbers for leads, they established a reliable source of business. Organizational Development: Jeremy highlights the importance of organizational development and building a strong team. He shares his journey of learning to delegate, develop business strategies, and create a company culture focused on attitude, heart, urgency, and grit. He emphasizes the significance of having a clear vision and inspiring his team towards passion and excellence in service. Family and Personal Challenges: Jeremy's wife was diagnosed with breast cancer in 2015, which led to a pivotal moment in their lives and business. This experience pushed Jeremy to rethink his approach and focus on growing the business while taking care of his family. He attributes much of his success to his faith and the support of his family, who have been actively involved in the business. Conclusion: Danny and Jeremy conclude the podcast with gratitude and mutual respect. Jeremy expresses his pride in his team and looks forward to the future growth of his businesses and the continued success of his family. Jeremy Newman, Founder of Crown Restoration: LinkedIn: https://www.linkedin.com/in/jeremy-newman-4a19b01/ Facebook: https://www.facebook.com/rick.roll.92123015 Crown Restoration: https://crownrestoration.com/ 1 Tom Plumber: https://www.1tomplumber.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Chapters: 00:00 Starting Crown Restoration 06:11 Building Relationships and Generating Leads 25:06 Inspiring Passion and Excellence: The Vision for Crown Restoration 28:30 Finding Inspiration and Energy in Entrepreneurship 30:09 The Role of Faith in Personal and Professional Growth 39:00 Making the Most Out of Every Opportunity 49:21 Operational Challenges and Strategies 56:24 Planning for the Future and Transitioning to a Mentorship Role #localmarketing #localbusiness #localseo #seo #marketing

This podcast transcript features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:

Eric's Journey:

Eric shares his journey into pest control, starting at 18 after his brother-in-law convinced him to sell pest control services during summer. Initially skeptical, he was drawn back to the industry the following summer due to the attractive earnings.

Door-to-Door Sales:

Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting pros like strong route density and goal-setting opportunities. However, poorly trained reps and aggressive tactics can lead to area "burnout," damaging brand reputation.

Training & Weekly Meetings:

Nutura holds weekly training meetings for technicians to discuss pest issues, customer communication, and service protocols. They emphasize camaraderie, product safety, ladder safety, and incentive programs, encouraging technicians to pursue high-quality customer reviews.

Review Strategy:

Nutura uses the Applause platform to streamline review collection, allowing technicians to earn tips directly. The platform provides customers with a review prompt and enables technicians to see their leaderboard standings.

Marketing and Lead Generation:

Nutura focuses heavily on digital marketing, particularly Google ads, and emphasizes local search engine optimization (SEO). Although they have experimented with platforms like Angie and Thumbtack, Google remains their primary source for qualified leads.

Hiring Process:

Nutura primarily relies on referrals for hiring, with 85-90% of their employees coming through employee networks. They offer bonuses for referrals that lead to long-term hires and prioritize accountability and interpersonal skills during interviews.

Bug Bux Community:

Eric and his partner Allen Draper founded the Bug Bucks Facebook group to provide pest control owners a platform for sharing insights. The Bug Bux podcast interviews industry experts, vendors, and owners to offer advice and insights.Bug Bux Plus is a subscription training platform offering courses on billing, sales, and service protocols.

Advice for New Business Owners:

New pest control businesses should establish a strong digital presence and leverage their networks to secure their first 100 customers. They should work on branding, refine their value proposition, and actively engage potential clients through social media.

Eric Bassett, Co-Owner of Natural Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/Facebook: https://www.facebook.com/eric.bassett.129Instagram: https://www.instagram.com/iamericbassett/Bug Bux Podcast: https://g.co/kgs/qgoxfGnBug Bux+: https://www.bugbuxplus.com/Natura Pest Control: https://www.naturapc.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO:Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

This podcast is a comprehensive discussion between Danny Leibrandt, the founder of Pest Control SEO, and Greg Gifford, a seasoned local SEO expert with over 20 years of experience. Here’s a summary: Introduction & Background: Danny introduces Greg, highlighting his extensive background and expertise in SEO, especially with local businesses. Greg started his journey as a Flash designer before transitioning into SEO, eventually becoming an authority in the field. Evolution of SEO: Greg explains how SEO has evolved over the past 20 years. Initially, ranking relied heavily on keywords and backlinks, but Google’s algorithms have since grown more sophisticated. Today, it’s crucial to have comprehensive, quality content that answers customer questions and demonstrates expertise. Practical Local SEO Advice: For small businesses starting with SEO, Greg advises understanding the rationale behind optimization techniques rather than just following a checklist. Tailoring strategies based on location and competition is crucial. He emphasizes the importance of single-topic, location-specific service pages that comprehensively address customer concerns. The structure of internal linking should be like a pyramid, guiding users down the customer journey and avoiding confusion. Outbound linking should only be used when relevant to the user experience and not for SEO purposes. Building Local Backlinks: Greg provides practical strategies for obtaining local backlinks, such as engaging with the community, sponsoring events, and collaborating with customers. He stresses avoiding paid links as they often don’t result in meaningful local relevance. Future of Local SEO: Google’s fight against spam remains a primary focus. Despite AI innovations, Greg believes local SEO will continue to be vital due to the need for localized search results. He also mentions the potential of Google Lens and augmented reality in providing a richer user experience. Content Strategy: Blogs are vital for covering top and middle-of-the-funnel queries that can establish early customer engagement. Providing helpful information that addresses the questions potential clients are likely to have helps establish credibility and trust. Speaking & Conferences: Greg shares his journey into public speaking, emphasizing that authenticity and preparation are essential to engaging audiences. He’s traveled globally for speaking engagements, which have bolstered his visibility and strengthened his reputation. Conclusion: Overall, the conversation provides valuable insights into the complexities and nuances of local SEO, emphasizing that a comprehensive strategy tailored to individual businesses is essential for success. Greg Gifford, COO of SearchLab Digital: Twitter: https://twitter.com/GregGifford Facebook: https://www.facebook.com/greg.gifford LinkedIn: https://www.linkedin.com/in/greggifford/ Website: https://searchlabdigital.com Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing

In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak. Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business from an SEO perspective. Dennis explains that the E-E-A-T (Experience, Expertise, Authority, Trust) principle is crucial when auditing businesses. The conversation shifts to how businesses can amplify what works best for them instead of chasing new, untested strategies. Dennis advises focusing on strategies that have proven effective in driving business, using the example of Tommy Melo who has effectively used branding to grow his business across multiple states. Dennis also discusses the importance of offline marketing strategies like TV commercials and billboards, noting that they are very effective when a business has a strong existing brand and good customer service. He mentions that businesses with a broader regional presence benefit more from such strategies. Further, Dennis talks about building a strong brand and reputation management. He stresses that a brand is shaped by the sum of all interactions a business has with its customers, community, and employees. For businesses facing reputation issues, he advises addressing the root operational problems rather than just the symptoms. The hosts dive into practical strategies for local businesses to build and protect their brands. Dennis suggests creating content that connects with local culture and businesses, reinforcing authenticity and trustworthiness in the eyes of both consumers and search engines. Dennis and Danny discuss various digital marketing tools and strategies, including the importance of Local Services Ads (LSAs) and how they integrate with Google My Business profiles. Dennis clarifies common misconceptions about LSAs and emphasizes the importance of quality reviews and prompt responses to inquiries. Throughout the podcast, the overarching theme is about leveraging digital marketing in a measurable, sustainable way that aligns with business goals and customer expectations. The discussion wraps up with a call to action for listeners to consider a free SEO audit offered by Danny. Dennis Yu, Founder of Blitz Metrics: LinkedIn: https://www.linkedin.com/in/dennisyu/ Facebook: https://www.facebook.com/dennisyu Twitter: https://twitter.com/dennisyu Website: https://dennisyu.com Website: https://blitzmetrics.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Visit Website: https://pestcontrolseo.com Are you a pest control company owner? Book a free SEO Audit: https://calendly.com/dannyleibrandt/audit #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing