Do you want to know how top professionals are navigating the challenges and seizing opportunities in pet boarding and daycare?

Have you ever wondered if it’s worth leaving your facility, jumping on a plane to attend a pet care expo?

Then get ready to be inspired by real-life examples, as you hear from pet care business owners just like you, who are this week attending the PB & D expo in Nevada!

Dom Hodgson is broadcasting live from the Pet Boarding and Daycare Expo West in Las Vegas, as he brings you a dynamic episode packed with insightful interviews, expert tips, and first-hand experiences from industry leaders.

You’ll hear personal stories from various pet care professionals who have travelled from all corners of the USA, to join in the magic that only happens at a Barkleigh expo, each sharing their unique journeys and the values that have shaped their business.

Dom is also joined by his son, ‘Producer Toby’, who is attending in an official capacity for the first time, and they immerse themselves in the excitement of the Expo.

Tune in to hear the Pet Biz Wiz reconnect with familiar faces and meet new friends, and he also shares six game-changing marketing secrets from Sin City, that you can use to promote your local pet services…

In this episode, we explore:

• Vegas Vibes: Experience the energy and excitement of the Pet Boarding and Daycare Expo West as Dom and youngest son Toby hit the expo floor.

• Groomer to Boarder: A third-generation dog groomer from Illinois, Caprice Harden shares her journey from grooming to starting a specialized boarding service for small dogs.

• Pet Ranch Pioneer: David Weiss discusses how he transformed Four Paws Pet Ranch into an award-winning facility in Santa Rosa, California.

• Pet Spa Success: Sherry Barnett from Santa Fe, New Mexico, talks about her 30-year journey in pet care and the importance of continuous learning and attending industry events.

• From Horses to Hounds: Learn how Kelly and Sam transitioned from horse boarding to a successful dog boarding business.
• Rover and Out: Discover how Kate is leveraging (and moving on from) her experience using Rover to expand into a commercial pet care facility.
• Pet Resort Growth: Eyal Cohen talks about expanding his pet resort business, the importance of team development, and the benefits of attending industry expos
• Marketing Magic: Dom shares six essential marketing lessons from his experiences in Las Vegas that can transform your business.

The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. Why not head down to the Horseshoe right now to attend the final two days of the Las Vegas Pet Boarding and Daycare Expo, and check out the amazing trade show floor, to register go to petboardingexpowest, or, register on the door for the event.

Huge thanks to this week’s brand-new show sponsors Pack Pro.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 00:51 – Introduction and who is in today’s show
• 02.00 – Meet ‘Producer Toby’, Dom’s youngest son!
• 02.58 – How Pack Pro training can help train your staff members
• 06.01– Podcast listening in the shower
• 08.52 – Why attendees are marketing to the affluent
• 13.38 – Sin City Sales Secrets
• 22.09 – Casino design takeaways for your daycare
• 27.59 – How great mentors make great businesses
• 32.25 – Why you need to build new doors in your business
• 38.02 – Automating your pet business
• 41.00 – Why you need to continually cut the fat in your facility
• 42.58 – Eyal Cohen’s year since the last Vegas expo
• 45.55 – How cheap services lead to unsustainable businesses
• 47.30 – Coming up in next week’s show!

Does the thought of raising your pet care prices send chills down your spine?

Are you constantly wrestling with your pricing strategy, worried it might turn customers away?

\Do you wonder how high is too high when it comes to setting service rates in your pet care business?

If inflation and rising costs are eating into your margins, and you are unsure about how to tackle a price increase, then you are in the right place, because in this week’s power-packed episode of the Pet Boarding and Daycare Podcast, Dom Hodgson dives deep into the world of premium pricing and its transformative impact on your business.

You’ll discover how everything is tied to pricing in your business. The more you charge, and the more creative you are with upsells, cross-sells and promotions, the easier it is to fund the growth of your business, invest in staff, ongoing training, and facility upgrades.

If you know you should be charging more, but don’t know how to increase prices without losing clients, then this masterclass is the answer to your pet business prayers.

Join us as we explore:

• Pricing Psychology: Understand the fears and misconceptions that hold you back from charging what you’re truly worth.

• Strategic Pricing Models: Learn about dynamic pricing, charm pricing, and why cost-plus pricing might be limiting your growth.

• Client Perception and Pricing: How to position your business to attract clients who value quality over cost and are happy to pay premium prices for top-tier service.

• Premium Pricing Secrets: Dom shares his expert strategies on how to elevate your pricing without losing clients but instead lock their loyalty!

• Pricing Pitfalls to Avoid: Why you should ignore industry standards, price calculators and competitors prices…

• Leveraging Luxury: How to market high-end services that justify higher prices and attract a more affluent clientele.

This episode is not just about numbers; it’s about confidently claiming your value in a competitive market.

We’ll break down the real elements that dictate pricing, from market positioning to understanding the psychology of your affluent clientele.

Also, in this episode, my good buddy Fernando Camacho stops by to preview the awesome presentation we are doing together on Monday of the Expo week, and Rebecca Shipman from Barkleigh talks through some of the package options, and what you can expect if it’s your first time visiting the Pet Boarding and Daycare Expo…

The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas Pet Boarding and Daycare Expo, go to petboardingexpowest

Huge thanks to this week’s brand-new show sponsors Pack Pro and Pet Resort Hospitality Group.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

To find out more about Fern Camacho go to Overdogdigital

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 00:51 – Introduction and who is in today’s show
• 02.22 – Fern Camacho stops by to talk about our Vegas presentation
• 07.35– Why Ferns thinks you must attend the PB&D Expo
• 09.10 – How Pack Pro training can help train your staff members
• 10.25 – Do price increases fill you with fear?
• 12.36 – How premium prices help create a stable, scalable business
• 14.56 – How price affects everything in your pet business
• 17.36 – Most common mistake pet pro’s make with pricing
• 21.40 – Why being an ‘expert’ enables you to charge higher pricing
• 24.48 – Different price strategies you can try

Are you overwhelmed by the financial complexities of starting your pet care business?

Do you find the maze of banking options for start-ups confusing and intimidating?

Are you worried it’s too early, or you are leaving it too late to talk to someone about financing?

If these questions are keeping you up at night, then today’s episode of the Pet Boarding and Daycare Podcast is tailor-made for you.

Dom is joined by Claire Cronin from Live Oak Bank, who will unveil critical banking strategies and insights crucial for every new pet care entrepreneur.

Dom and Claire talk about everything from project conception, contingency funds, construction through to closing, and Claire shares why the team at Live Oak do everything they can to not only put you into business, but also ensure you are able stay in a stable, sustainable, successful pet business.

In this episode, you’ll learn about:

• Easy Peasy Email: In Dog News Dom shares how to turn newspaper stories into simple ‘non-salesy’ emails that leverage customer loyalty

• Heather Beck Preview: This year’s PBD Expo keynote speaker pops by to share her cool origin story

• Banking Basics for Start-ups: Claire demystifies the first steps that business owners need to know when stepping into the world of financing a facility.
• Navigating Financial Pitfalls: Discover the common financial mistakes and how to avoid them, ensuring a smooth start for your venture.

• Early Bird Banking Tip: At what stage in your pet business journey should you contact a bank representative?
• Why Starting Small is Starting Smart: Learn why Claire and the team will help you create a business plan that enables you to scale as you grow.
• Questions Every Entrepreneur Must Ask: Claire outlines the must-ask questions to ensure your banking decisions align perfectly with your business goals.

Dom is also joined by expert dog trainer, Heather Beck, and Rebecca Shipman from Barkleigh stops by to talk more about the upcoming Pet Boarding and Daycare Expo in Vegas—where knowledge meets opportunity!

Show guests Heather Beck, Claire Cronin and Rebecca Shipman will all be attending the upcoming Pet Boarding and Daycare Expo which is happening in Vegas, May 20-23. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Huge thanks to this week’s brand-new show sponsor Pack Pro. PackPro provide

Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

Huge thanks to Claire Cronin from Live Oak Bank for sharing her wisdom. Connect with Claire and the Live Oak Team at LiveOak.Bank

Thank you to Heather Beck for sharing her story. Learn more about Heather at HeathersHeroes

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 00:51 – Introduction and who is in today’s show
• 02.12 – How Pack Pro training can help train your staff members
• 02.43 – Dog News: A fishy tale with a happy ending
• 05.36 – How to use email marketing to grow your client base
• 06.00 – Quick catch up with PB&D Expo keynote speaker, Heather Beck
• 14.05 – Meet Claire Cronin from Live Oak Bank
• 17.17 – Claire’s Origin story, from Au Pair, to recruitment to banking
• 22.00 – Mapping out the purchasing process
• 25.27 – What stage should you contact a bank?
• 28.05 – Benefits of a phased build out
• 34.50 – How to contact Claire
• 37.52 – Expo preview with Rebecca from Barkleigh
• 42.59 – Info about the Sold out Expo trade floor

Are you tired of spinning your wheels on social media without seeing any real growth in your pet care business?

Wondering how to effectively convert your social media efforts into tangible business results?

Do you feel despondent when your like, loves, hearts and views fail to convert into paying clients?

Most pet business owners agree that social media marketing is fast, free and easy to use. But, it’s also noisy, overcrowded, and because all of your competitors are using social, it makes it really difficult to stand out…

So, if you’re want to turn likes and views into better customers and bigger profits, then you need to leverage social media into a broader marketing strategy…this episode of the Pet Boarding and Daycare Podcast will show you how.

Dom sits down with Scarlet Rockwood, a leading social media strategist, who will share her proven blueprint for social media success in the pet industry. Get ready to revamp your approach and see real results!

In this episode, you’ll learn about:

• Celebration as Strategy: Discover how marking milestones in your business can create buzz and strengthen client loyalty

• Beyond Basics: Why simply posting on social media isn’t enough—discover strategies to create compelling content that converts.
• Video Rocks!: Skarlet shares why you should prioritize video content on your social media platforms.
• Why Social Isn’t Scary: How to easily connect with local pet parents by giving them a behind the scenes ‘peak’ into your business
• List Building Lessons: Why you should funnel people off Facebook and Instagram and onto your email list.

• Marketing Ecosystems: Understand how to integrate your social media with other marketing channels for maximum impact.

Social media marketing will be one of the topics being covered at the upcoming Pet Boarding and Daycare Expo in Vegas in May. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Thank you to Skarlet Rockwood for sharing her expertise and insights. Learn more about Skarlet at SkarletRockwood

If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps

• 01.00 – Coming up in today’s show…
• 03.41 – How to use business birthdays to sell services
• 06.13 – Sponsor Message from Forever Stainless Steel
• 07.22 – PB & D Magazine May/June rundown
• 12.00 – How to register for Pet Boarding and Daycare Expo West
• 13.22 – Meet Skarlet Rockwood, social media expert
• 19.20 – Why Skarlet niched to the pet industry
• 27.56 – Skarlets CREATOR signature system
• 36.53 – Why you need to move people OFF social media
• 39.25 – Create a club on your email list
• 42.10 – Don’t forget to register for the Vegas expo!