• Pierpaolo Barresi and Yobi Scribes connect business objectives with creativity - S15/E04

  • Mar 26 2024
  • Length: 41 mins
  • Podcast

Pierpaolo Barresi and Yobi Scribes connect business objectives with creativity - S15/E04  By  cover art

Pierpaolo Barresi and Yobi Scribes connect business objectives with creativity - S15/E04

  • Summary

  • Pierpaolo Barresi shares how he’s always dreamed of creating something significant. He founded Yobi Scribes, an Italian company that uses creativity, art, games, and communal enjoyment to help achieve business objectives.Sponsored by ConceptsThis episode of the Sketchnote Army Podcast is brought to you by Concepts, a perfect tool for sketchnoting, available on iOS, Windows, and Android.Concepts' vector-based drawing feature gives you the power to adjust your drawings saving hours and hours of rework.Vectors provide clean, crisp, high-resolution output for your sketchnotes at any size you need s ideal for sketchnoting.SEARCH in your favorite app store to give it a try.Running OrderIntroWelcomeWho is Pierpaolo Barresi?Pierpaolo's Origin StoryPierpaolo's current workSponsor: ConceptsTipsToolsWhere to find PierpaoloOutroLinksAmazon affiliate links support the Sketchnote Army Podcast.Yobi Scribes WebsitePierpaolo on LinkedInPierpaolo on InstagramToolsAmazon affiliate links support the Sketchnote Army Podcast.Uni-posca MarkersGROG MarkersiPadWacom TabletAdobe IllustratorTipsHave fun.Do what you know.Give thanks.CreditsProducer: Alec PulianasShownotes and transcripts: Esther OdoroTheme music: Jon SchiedermayerSubscribe to the Sketchnote Army PodcastYou can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.Support the PodcastTo support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!Episode TranscriptMike Rohde: Hey everyone, it's Mike, and I'm here with my friend Pierpaolo Barresi. Pierpaolo, how are you doing today? It's so good to have you.Pierpaolo Barresi: Yeah, nice to meet you, all the people. Nice to meet you again, Mike. Super nice, sunny day in Bologna. So I smile more than rainy days.MR: I can relate to that. Living in Milwaukee, we're in the middle of a snowstorm now. So hopefully, I'll be happy after I'm done shoveling today. We'll see. Anyway, well, so Pierpaolo is one of the principal creators of Yobi Scribes. We've continually bumped into each other all over the internet and through friends like Mauro Toselli, and it just seemed like it was time to have Pierpaolo on the show and learn his story and hear what he does and all those things. So, Pierpaolo, let's start with who you are and what you do.PB: Yeah. I am a South Italy guy. I started from the bottom, from the very bottom of Italy. I'm a young boy now. I am more or less 40 years old, and I'm the creative director of Yobi Scribes. Yobi Scribes is a creative crew of artists, designers, scribers, sketchers, knowledge workers, a lot of competence and super nice people is in Yobi. And we are in Italy active, from more or less 10 years.I started as a self-employed, just me. But my idea from when I was a young boy is to create something bigger, is to share with the others. If you ask me, which is your art? My art, my talent is to connect people and to create things together. So this is my short story.MR: Great. And so, it sounds like you have quite a variety of skills that you offer to companies and individuals, one of which is scribing, right? Like graphic recording, graphic facilitation, sketchnoting, but it sounds like even more than that. Tell me a little bit more about what Yobi Scribes does, and then also where does this name Yobi come from? What does it mean?PB: There is an interesting story behind the name Yobi. As Yobi Scribes team, we do mainly scribes and graphic recording, is our core business. The machine is moved by the scribes. We also do graphic design, illustration for internal companies. So we work mainly with the internal part of the companies. We also do videos. We do also some facilitation and creative skill boosters. We love to call this in this way.We try to connect objective with creativity, reaching objective through creativity, through art, through games, through having fun together. So scribing is the last part in some way because everything comes and join into the scribes, but we try to support and help the company in a bigger way.MR: That's really cool. So the name Yobi, what's the significance of that name?PB: Yobi comes from stupid research on Google Maps. We were looking for a short name that was memorable, that was connected with our background. Two of the founders have a huge important hip-hop and graffiti background. So we come from this kind of mood and field. And Yobi, "Yo" is one of the--is like Ciao in Italian. "Yo" is for the black people and also the Italian people in the U.S. say "Yo."We find that this national park in Papua New Guinea close to New Zealand, just moving the mouse around Google Maps like that looking for a name. And when we see this name, we say, "Whoa, this is the name." We found that the next step is to have a company journey altogether in Yobi, it's not so close to Italy, but one day it is in our ...
    Show more Show less
activate_primeday_promo_in_buybox_DT

What listeners say about Pierpaolo Barresi and Yobi Scribes connect business objectives with creativity - S15/E04

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.