What makes Northwest Arkansas a magnet for talent and opportunity? Discover the secrets behind this burgeoning region with Nelson Peacock, President and CEO of the Northwest Arkansas Council. On this episode of Pitch to Pro Podcast, Nelson takes us on his incredible journey from his humble beginnings in Arkansas, through pivotal roles in Washington DC and California, and back to his roots. His rich experiences set the stage for an enlightening conversation on job creation, talent recruitment, infrastructure, healthcare, and enriching the quality of life in Northwest Arkansas.

We trace the Council’s historical milestones, from its founding by regional titans like Sam Walton and JB Hunt, to the transformational projects that have spurred its growth, such as the creation of the XNA airport. Nelson highlights the Council's evolution to tackle modern challenges like healthcare, affordable housing, and diversity, equity, and inclusion. Join us as we unravel the proactive city planning and visionary leadership that propels Northwest Arkansas forward, learning from the successes and missteps of other fast-growing cities.

Finally, dive into the economic future of Northwest Arkansas and how it promises to remain vibrant and resilient. Nelson sheds light on the importance of supporting startups and scale-ups with early-stage venture funding, bolstered by significant investments from the Walton Family Foundation and the University of Arkansas. As we explore the region's path to sustainable growth, we celebrate the Council's commitment to preserving the community's core values while embracing new opportunities, including the exciting prospect of professional soccer. Don’t miss out on this insightful look into what makes Northwest Arkansas a thriving place to live, work, and play.

What does it take to build a soccer community from the ground up and launch a brand that everyone can rally around? Join us in this special Stoppage Time edition of the Pitch to Pro podcast, where we revisit some of our most exhilarating moments, conversations, and stories.

In this episode, we discover the intricate art of branding with insights from Brett Parker of Stone Ward. He dives into the complexities and excitement of starting the USL Arkansas brand from scratch. How do you create a name and identity that the community can be proud of for years to come? Brett shares the challenges, responsibilities, and sheer joy of this undertaking. If you've ever wondered about the behind-the-scenes efforts that go into launching a sports brand, this episode is a treasure trove of wisdom and heartfelt commitment to a shared vision.

What fuels the soccer passion of Northwest Arkansas? Join us as we chat with Al Schaefer, the driving force behind Smoke and Barrel and the head of the local American Outlaws supporter group chapter. Discover how this Army brat turned Austinite found a home in Northwest Arkansas and championed the local soccer scene with unyielding dedication. We discuss the region's rapid growth, diversity, and community spirit, and how Smoke and Barrel has become the heartbeat for local soccer fans. Al's journey is a testament to the power of community and the magnetic pull of the beautiful game.

From the electrifying U.S. national teams to the legendary Azteca Stadium in Mexico City, we explore the highs and lows of soccer fervor. Listen as we recount unforgettable moments like the 2014 World Cup in Brazil and the recent tune-up game against Colombia. Al gives us a glimpse into the challenges of sustaining local support groups and the triumphs that come with it, offering a heartfelt tribute to the passion and resilience of the Northwest Arkansas soccer community. Whether you're a die-hard fan or new to the sport, this episode is a celebration of soccer's unifying spirit and the people who keep it alive.