Let's get real – back-to-school photos. We all know you're proud of your little one dressed in their finest, but does anyone else care? Do you even care? Or is it just a case of "everyone else is doing it, so I must too”?

I have to admit, I'm guilty of it too. When my daughter started primary school, there I was, snapping away and posting it on Facebook with #proudmummy. So I'm not one to judge. But there's a business point here, and it goes like this:

Your ideal clients don't come to you for the same old, same old. If they're giving you their precious time and attention, especially if you want them to take action like buying from you, you need to make it worth their while. Your clients crave new, fresh, and, most importantly, relevant stories. They want something that tells them a little about you but a lot more about them.

So, if you're selling unique interiors or providing financial services to small business owners, little Doris or Donald in their school outfits won't add much value to your audience. However, if you've created an innovative gadget for labelling school clothes or you're a family photographer offering to capture special memories, clever back-to-school content could be a game-changer.

Bottom line: Share stories and content that are informative, relevant, and valuable to your audience. It can be personal, sure, but not just because you find it interesting or cute, and certainly not because everyone else is doing it.

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing