• Podcast Ad Spend Continues to Rise but at What Cost?

  • Feb 26 2022
  • Length: 12 mins
  • Podcast

Podcast Ad Spend Continues to Rise but at What Cost?  By  cover art

Podcast Ad Spend Continues to Rise but at What Cost?

  • Summary

  • More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?

    Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 

    BROADCAST NOTES:

    Based on the following news articles: 

    • http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
    • http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
    • https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/  

    Links mentioned:

    • Google Search - https://www.google.com/search?q=podcast+jobs
    • PodNews - https://podnews.net/
    • LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast 
    • Indeed - https://www.indeed.com/ 


    PodcasterHQ News Podcast is available on your favorite Podcast Player

    Website: https://PodcasterHQ.net 

    Podcaster HQ Merch Store: https://PodcasterHQ.store 

    Instagram: https://instagram.com/PodcasterHQ 

    Facebook: https://facebook.com/PodcasterHQ

    Twitter: https://twitter.com/PodcasterHQ 


    PodcasterHQ News airs on Fridays



    Show more Show less
activate_primeday_promo_in_buybox_DT

What listeners say about Podcast Ad Spend Continues to Rise but at What Cost?

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.