There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reason: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach® has seen consistent growth for decades by doing just that.

In This Episode:

• Most entrepreneurs develop the courage to become entrepreneurs because they’re good salespeople.
• Marketing is what allows you to have the opportunity to be in front of someone.
• If you see a problem, set out to solve it, whether you get paid for it or not.
• You should do it because it’s valuable, regardless of the money you make.
• Don’t listen to the people who are trying to throw you into “The Gap” by saying, “Oh, you must do this because everyone else is doing it!”
• Don’t force people to learn something new in order to get value from you.
• A podcast is like a message in a bottle. Most will sink, but others wash up on a beach where somebody will read it and say, “I’ve been looking for that!”
• Existing clients listen to our podcasts faithfully. They come to the workshops and talk about the subjects that the podcasts cover.
• The goal of the Strategic Podcast Network is to attract people and marinate them in the content in the hopes that they become successful, talented, ambitious entrepreneurs.
• It’s not tough to make money if your focus is on making other people successful.

Resources:

The Strategic Podcast Network features all our shows in one place

10xTalk podcast, featuring Dan Sullivan and Joe Polish

Joe Polish’s Genius Network®

Inside Strategic Coach podcast, featuring Dan Sullivan and Shannon Waller

Joe Stolte is the CEO and co-founder of Daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. He shares with Dan and Gord the ways AI is “eating software”—posing an existential threat to huge software businesses like Google, yet creating exciting new opportunities for entrepreneurs.

In This Episode:

• Never before has a new technology been adopted as quickly and widely as AI.
• People are using AI passively without realizing it, but many are also quickly finding active, strategic, intentional uses for it.
• Investment in technology is often about placing bets rather than backing quality innovations.
• Entrepreneurs and venture capitalists are in a symbiotic relationship.
• Large software companies like Salesforce, HubSpot, and Google are having to shift their thinking around user experience.
• Thousands of talented tech workers have been laid off, which could lead to many simple, smart, easy-to-use innovations.
• Short-sighted, user-hostile thinking is an organizational culture cancer.
• News media being funded by subscriptions leads to giving subscribers only what they want to see, creating echo chambers and divisiveness.
• Strategies for growing an email newsletter: You can pay with your money or with your time—and either is fine. (Ads aren’t “dirty.”)
• “AI is like a really, really good intern: You wouldn't ship intern work to the marketplace.” —Joe Stolte

Resources:

Learn more about Joe Stolte and Daily.ai

Dan Sullivan’s AI newsletter is The Spark

The Innovator's Dilemma by Clayton Christensen

Peter Zeihan, author and geopolitical strategist

Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things.

In This Episode:

You learn more from start-up failures than successes.

People project their belief systems onto what’s going to happen in the future.

AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we’re used to in marketing.

With generative AI, the cost of content creation is rapidly approaching zero.

Generative AI allows anyone to create content, which means we’re going to get a lot more content coming into the world than we’re even seeing now.

There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants.

Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it’s not useful, and it’s intrusive.

Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it.

The biggest problem with any new technology is that it’s unfamiliar. You simply have to normalize the experience of engaging with it.

Resources:

Learn more about Joe Stolte and daily.ai

Dan Sullivan’s AI newsletter is The Spark

The advanced AI assistant discussed is Perplexity

Podcast: 10xTalk with Dan Sullivan and Joe Polish

Book: Who Not How by Dan Sullivan and Ben Hardy

Unique AbilityⓇ

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