• Podcasting for Business Owners

  • By: Laura McRae
  • Podcast

Podcasting for Business Owners

By: Laura McRae
  • Summary

  • Are you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcasting voice, share their expertise, and build a loyal audience.

    In each episode, you'll discover actionable tips, expert advice, and inspiring stories to guide you through every stage of your podcasting journey. Expect to learn about everything from overcoming public speaking anxieties to mastering technical aspects and strategic growth.

    This podcast is tailored for business professionals seeking to expand their influence, connect with a wider audience, and establish themselves as thought leaders. Tune in to Podcasting for Business Owners and turn your expertise into a powerful podcast.

    © 2024 Podcasting for Business Owners
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Episodes
  • 11. Podcast Equipment That Won’t Break the Bank
    Oct 8 2024

    Are you struggling to figure out what podcast equipment you actually need? Do you feel overwhelmed by all the options out there?

    In this episode, I break down the essentials you need to get started without blowing your budget. From choosing the right microphone to finding the best recording software, I’ll guide you through the process with practical tips and personal recommendations.

    By the end of this episode, you’ll know exactly what podcast equipment and software to invest in to achieve professional sound quality, whether you’re recording at home or in a less-than-ideal space. I’ll also share insider tricks to improve your recording environment. This episode is all about simplifying the tech so you can focus on what really matters—creating great content for your podcast.

    Got questions about your podcast setup? Connect with me on Instagram @podcast.support.services and let’s chat! I’d love to hear what equipment you’re using and how it’s working for you.

    SHOW NOTES:
    https://podcastsupportservices.com.au/11-podcast-equipment-that-wont-break-the-bank/

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    14 mins
  • 10. Making PR Authentic with Podcasting with Karen Windsor
    Oct 1 2024

    Are you ready to take your business visibility to the next level?

    In this episode, I talk to PR expert Karen Windsor, who shares her top strategies for small business owners looking to amplify their impact through podcasting. We talk about how podcast guesting can transform your PR approach, helping you reach new audiences and boost your credibility without the overwhelm.

    You'll learn how to align your PR efforts with your values, making sure every story you share feels authentic and true to who you are. Plus, Karen dishes out actionable tips on repurposing podcast content to get the most out of every interview and how to leverage your podcasting experience to open doors in other media outlets.

    If you've ever wondered how to make PR work for you in a way that feels natural and effective, this episode is packed with insights. So grab your headphones and get ready to elevate your business!

    Have you tried using podcasting to boost your PR efforts? I'd love to hear your thoughts or any tips you’ve found helpful. Let's connect on Instagram @podcast.support.services and keep the conversation going!

    SHOW NOTES: https://podcastsupportservices.com.au/10-making-pr-authentic-with-podcasting-with-karen-windsor/

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    27 mins
  • 9. 3 Things You Need to Know Before Launching Your Podcast
    Sep 24 2024

    Are you struggling to decide how often to release your podcast episodes or how long they should be?

    In this episode, I answer the most common questions I get from podcasters, helping you find the perfect schedule for your show. Whether you're aiming for a weekly, bi-weekly, or even seasonal podcast, I’ll guide you through the pros and cons of each approach, ensuring you make a choice that fits your lifestyle and keeps your audience engaged.

    I’ll also break down the ideal episode length for your target audience, helping you balance content quality with listener expectations. From short, snappy to in-depth episodes, you’ll get the information you need to keep your listeners coming back for more.

    Tune in to discover the best day to release your podcast episodes and why consistency is key to building trust and growing your audience. By the end of this episode, you’ll have a clear plan that not only works for you but also resonates with your listeners.

    What’s your biggest challenge with podcasting? Let’s connect on Instagram and chat about it—find me at @podcast.support.services

    SHOW NOTES: https://podcastsupportservices.com.au/9-3-things-you-need-to-know-before-launching-your-podcast/

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    16 mins

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