Ponderings from the Perch By cover art

Ponderings from the Perch

By: Little Bird Marketing & C-Suite Radio
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  • Summary

  • Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
    ℗ & © 2018 Ponderings from the Perch
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Episodes
  • Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank

    Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank
    Jul 19 2024
    Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, discusses his recent move to PSB Insights, a 40-year-old research-based consultancy with offices in DC, Seattle, and London, transitioning from the client side to a consultancy role in the field of market research. He stresses the importance of framing problems correctly before diving into data analysis, which is crucial for gathering meaningful insights from both audiences and competitors; a key framework for which he calls IWIC (I Wish I Knew), which aims to shift discussions from data-driven to strategic by asking stakeholders what information they truly need to make confident decisions. The two discuss Frank's two books on the subject, Drinking From the Fire Hose, and Decisions Over Decimals; the latter of which, highlighting its relevance in today's data-driven decision-making landscape, has been featured in Malcolm Gladwell and Dan Pink's Next Big Idea Club. His books emphasize the importance of balancing intuition and information in both the market research and strategy processes. "If you are concerned that your role is going to be commoditized because of these new technologies,” Frank explains. “What [AI] is not delivering yet is [your own] judgment." McKinney and Frank also discuss his role as co-director of Columbia Business School's Leading in a Data-Driven World program. This initiative focuses on developing quantitative intuition, teaching professionals how to make smarter, more informed decisions without necessarily needing advanced mathematical skills. That and much, much more! Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights.
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    28 mins
  • Replay of me on Joseph Jaffe's podcast

    Replay of me on Joseph Jaffe's podcast
    Jul 12 2024
    Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind. The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies for growth, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. (LINK to purchase). “Collaboration is not about losing the hierarchy,” I explain. “It's about seeing it for what it is now, not importing unnecessary value.” We also discuss LBM’s SOAR™ system, which provides businesses a framework for effective marketing that moves beyond reactivity to thoughtful, strategic action. Please enjoy this special episode, and try to have as much fun as I had (no small task). Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights.
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    48 mins
  • Inspiration from Greenbook's IIEX Amsterdam

    Inspiration from Greenbook's IIEX Amsterdam
    Jul 5 2024
    On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality remaining a crucial concern for obtaining reliable consumer insights. In fact it emerged as one of the top 12 trends mentioned by Insight 250 CEO, and Behaviorally Group President, Crispin Beale, the latter likening it to plastic pollution in oceans and emphasizing the need for industry-wide standards. "We have to move very quickly right now as an industry to create standards that we will all adhere to,” Beale warns. “Or we're going to end up with a big blob of synthetic data in the data ocean.” Priscilla had to run down Mark Earls from HERD at the event because of his presentation on the concept of time and how we have enslaved our lives to chronology. THIS WAS FASCINATING. Interested? Listen into Priscilla's thoughts on it and reach out to Mark to follow his very interesting LinkedIn feed. We always love seeing data quality expert and dtect VP, Roddy Knowles. As an advocate for preventing poor data from entering surveys initially, rather than focusing on cleaning data after collection he continues to challenge the industry to think about the data quality problem differently, aiming to save time and resources while improving overall data quality, which is essential for generating valuable business insights. Have you met Izzy Pugh? Priscilla had never heard of G=mc2. Well, you should take a look! She brought the head of insights for...wait for it...ice cream from Unilever and an insights lead from Pandora to share what they discovered on the visual exploration for each brand. It was a fascinating presentation and the visuals were stunning! Another amazing firm that brought a client in tow included Amishi Takalkar from Nailbiter. She brought Yasmine Yehiaand Amy Gosslein from Mondelez to talk about how they solved a serious packaging challenge for their Oreo brand. She heard interesting information about where the industry is in hosting surveys in VR. Priscilla and Stephanie always love seeing Tasneem Dalal and giving her kudos for her great efforts at connecting in this industry. We all know and support each other through Women in Research and it was fun to try the products as they presented with someone from Jade and Joy. Scott Worhtge from Quest Mindshare gave Priscilla a good update on what is going on with global sample procurement. More specifically, while they provide genpop respondents, they also specialize in B2B and healthcare recruiting for highly committed sample panels. We were lucky to catch a co-presentation of a project with Kristian Alomá, PhD of Threadline and Jill Bishop, PhD of Multilingual Connections at IIEX NA in Austin just a few months ago. They shared so many personal and professional experiences around the art of emotional storytelling in multilingual research. The event was not complete without a fun moment to celebrate the recognition of Belinda Brown, CMO of Gazelle Global as one of the Greenbook Future's List Winner. It was amazing to hear her thoughts about what makes a powerful brand and her challenge to us all to be bold in marketing. Tune in to this insightful episode to stay ahead of the curve and gain a deeper understanding of the challenges market research landscape. SPONSORS: Join Fieldwork and the insights industry on Tuesday, July 9th, for Global Focus Group Day! Use hashtags #GlobalFocusGroupDay and #FaceToFaceMRX. Sign up at http://fieldwork.com/global-focus-group-day Get ready for Insights Marketing Day! Learn from proven authorities in digital marketing about controlling your marketing funnel. Visit littlebirdmarketing.com/insights-marketing-day for tickets.
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    20 mins
Art Economics
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