Impact isn't about you - it's about them.

In this episode, Jason Croft challenges the common notion of "having an impact" in coaching and content creation. He argues that our focus on impact often becomes self-centered, potentially hindering our ability to truly help others.

Through a thought-provoking conversation with a fellow coach, Jason explores the idea of letting go of predetermined outcomes in coaching. He emphasizes the importance of aligning with the client's needs and desires rather than imposing our own vision of success.

Key takeaways:

- The "platinum rule" in coaching: Do unto others as they would want done unto them.

- Balancing the desire to impact with the openness to be impacted.

- The value of intentionality in both giving and receiving impact.

- Redefining impact to include the perspective of those we aim to help.

This episode offers a fresh perspective on the concept of impact, urging coaches and content creators to reconsider their approach. It's a call to action for more mindful, client-centered coaching and content creation that truly serves the needs of others.

Whether you're a coach, content creator, or simply someone interested in personal growth, this episode will make you rethink your understanding of impact and how you engage with others.

In this episode of the Power Content Coach podcast, host Jason Croft digs into the importance of making real human connections through content. He shares how connecting with others gives him energy and drives his passion for creating content that resonates.

Jason traces this core value back to his childhood and how it continues to shape his approach today. He explores how the most successful content connects us to each other, whether that's the content creator connecting with the audience, or the content facilitating connections between audience members.

According to Jason, the reason we create content is to build relationships. He challenges listeners to keep the idea of connection at the core as they develop content. Jason believes there's room in business for being intentionally human, kind, and doing good in the world while also making money.

Tune in to hear Jason's thoughts on how to create content that authentically connects with your ideal audience. This theme of connections will continue throughout the podcast as a core principle of the Power Content Coach.

Welcome to a mind-bending episode of "Power Content Coach" with your adventurous host, Jason Croft! In this electrifying edition, Jason takes us on a journey to think differently, to see content creation from an entirely new angle.

Our story begins with a fascinating encounter between Jason and Perry Knoppert, the founder of the Octopus Movement that inspired this episode.

Perry's wisdom sparked a fire in Jason's brain, and they dive into the incredible power of thinking differently. Not just for those considered atypical, but for all of us who want to break free from the mundane and embrace fresh perspectives. Jason knows that the world is craving new ideas, not just for understanding others, but also for reshaping our own lives and businesses.

Imagine banging your head against the same brick wall day in and day out, self-imposed limitations, thinking, and acting the same way, and expecting different results. Jason humorously dubs this the "downfall of the optimist," shedding light on how being overly positive can hinder progress.

Jason's advice is to start questioning your results, make subtle shifts, and explore extreme changes. Get curious about why things aren't working, but don't fall into the negative loop. Instead, ask why for just long enough to identify the root cause and then brainstorm creative solutions.

He encourages us to talk to our clients, discovering the hidden gems that make your product or service extraordinary. Use those nuggets of information to craft compelling content and supercharge your sales strategy. Learn from your clients' unique perspectives, and watch your business soar.

In a world drowning in the sea of sameness, "Power Content Coach" is your lifeboat to innovation. Jason urges you to go out there, embrace curiosity, and create content that shatters the mold. So don't wait—take your first steps on this exhilarating journey to think differently and make power content!

Tune in now, and let's power up your creativity and start breaking through the noise with "Power Content Coach"!