The Good Studio is back with a new season of Boring Is Bad For Business! Today we are going to discuss the changes in The Good Studio, in life, and in the marketing space in general, and what that all means going forward together. Soojee also brings some practical examples of a brand-led marketing to the table, discussing three different ways that branding can affect your customers, your employees, and your bottom line.

Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist https://www.thegoodstudio.com.au/checklist

ABOUT SOOJEE

I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.

But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about helping service-based firms transform their businesses into brands.

I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.

ABOUT THE GOOD STUDIO

We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.

Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market. Visit our website to find out more: https://www.thegoodstudio.com.au/about

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This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio