• Preparing for the Post-Cookie Landscape: What's Next for Digital Advertising?

  • Jul 15 2024
  • Duración: 8 m
  • Podcast

Preparing for the Post-Cookie Landscape: What's Next for Digital Advertising?

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  • Resumen

  • Navigating a Future Without Third-Party Cookies

    In this solo episode of Media in the Moment, Chuck Fetterly discusses the significant shift in digital marketing following Google's third postponement of third-party cookies' deprecation in Chrome. He emphasizes the importance for marketers to adapt by enhancing their data collection methods, exploring new tech solutions, and preparing for a future of advertising that respects user privacy and complies with global regulations.

    00:00 Welcome to Media in the Moment: Solo-cast Edition

    00:11 Understanding Third-Party Cookies and Google's Delay

    01:29 The Impact on Marketers and the Shift Towards Privacy

    02:16 Exploring Alternatives to Third-Party Cookies

    04:06 Leveraging First-Party Data and CRM Tools

    05:30 The Rise of Contextual Advertising

    06:34 Conclusion: Adapting to a Cookie-less Future

    Host: Chuck Fetterly

    Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

    TARGET. EXCITE. CONNECT with your fans and prospects.

    Learn more at https://tec-direct.com/advertising-in-a-cookie-less-world/.
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