The New Rules of Influence with Lida Citroen

Summary

In this episode of Present Influence, host John Ball sits down with Lida Citroen, author of 'The New Rules of Influence, How to Authentically Build Trust, Drive Change, and Make an Impact.' They discuss the 10 essential elements to truly becoming influential, without the need for executive presence or gravitas. Lida emphasizes the importance of understanding one's values, being real, and having courage. This insightful conversation covers topics ranging from personal branding and reputation management to the role of service and inclusivity in influence. Join them as they explore how to build credibility, the power of storytelling, and the significance of being visible.

Key Takeaways

Influence is about having the ability to sway decisions.

Courage is essential for anyone looking to influence others.

Understanding your 'why' is crucial for effective influence.

Being real is more impactful than striving for authenticity.

Influence can come from unexpected places, not just traditional leaders.

It's important to create boundaries around what you share publicly.

Consistency in personal branding helps build trust and credibility.

Influence is not limited to corporate settings; it applies to all areas of life.

People often fear judgment, which can hinder their ability to influence.

The landscape of influence is changing, allowing more voices to be heard. Authenticity is crucial for personal and professional fulfillment.

Values plus action equals credibility in building trust.

Integrity is about being true to your values and self.

Service is essential for genuine influence and leadership.

Storytelling is a powerful tool for communication and connection.

Visibility requires courage and proactive engagement.

Understanding personal values can lead to greater self-awareness.

Quiet individuals can have a significant impact when they speak up.

Ethics are often more easily understood than integrity.

Personal values can evolve but often remain core throughout life.

Chapters

00:00 Introduction: The X Factor of Influence

00:22 Meet Lida Citroen: Author of The New Rules of Influence

00:40 The 10 Elements of Influence

00:58 The Importance of Authenticity and Values

01:26 Welcome to Present Influence

02:31 Diving into The New Rules of Influence

04:31 Defining Influence and Its Scope

05:46 Examples of Modern Influencers

08:58 The Role of Courage in Influence

10:06 The Fear of Being Judged

11:17 Understanding Your Why

14:28 Being Real vs. Being Authentic

19:28 Setting Boundaries and Guardrails

26:44 Consistency in Your Personal Brand

28:38 The Importance of Being with the Right People

29:05 Authenticity in Personal Development

31:06 Values and Credibility

32:57 Understanding Integrity and Ethics

35:18 Building Credibility Through Values and Actions

43:22 The Power of Storytelling

48:12 The Importance of Being Visible

54:57 Final Thoughts and Upcoming Episodes

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

Building Trust and Influence in Speaking & Coaching: The Power of Podcasting

Summary

In this episode of Present Influence, John delves into the importance of trust for coaches, speakers, and communication professionals. He discusses how to become a trusted voice and guide for audiences, emphasizing the significant role podcasting plays in establishing trust in a low-trust economy.

John shares insights from his conversation with podcast systems expert Joe Casabona, highlighting the benefits and strategies for being a podcast guest and starting your own podcast.

Additionally, he offers practical advice on preparation, recording quality, and long-term content strategy.

Join John as he explores how to amplify your influence and maintain a professional presence through effective communication.

Chapters

00:00 Introduction and Importance of Trust

00:49 Welcome to Present Influence

01:31 Building Trust Through Podcasting

02:40 Starting Your Podcast Journey

03:53 Guesting on Podcasts

05:15 Creating Your Own Podcast

12:19 Practical Tips for Podcasting

18:46 Conclusion and Next Steps

Visit https://presentinfluence.com to find out more or connect with John on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

Streamlining Podcast Production with Expert Joe Casabona

Summary

In this episode of Present Influence, host John Bull interviews Joe Casabona, a well-respected figure in the podcasting world. Joe shares his journey into podcasting, starting from 2009, and the lessons he's learned along the way. The conversation focuses on how to streamline podcast workflows, the importance of systems and processes, and leveraging AI tools effectively. Joe provides actionable advice for podcasters struggling with production, emphasizing the importance of documentation, automation, and delegation. He also touches on the potential for monetizing podcasts, the value of podcast guesting, and best practices for promoting episodes. The episode is a treasure trove of insights for anyone looking to make podcasting easier and more efficient.

Joe's Offer

Get Joe's workflows mentioned in the episode at https://podcastworkflows.com/john

Chapters

00:00 Introduction to the Show

00:41 Meet Joe Casabona: Podcasting Expert

02:41 Joe's Journey into Podcasting

04:27 Making a Living from Podcasting

06:08 Streamlining Podcast Production

18:07 The PER Method for Efficiency

22:22 The Importance of Automation

24:23 AI Tools in Podcasting

25:26 Leveraging AI in Podcasting

25:53 AI for Research and Content Creation

27:51 Post-Production and Promotion with AI

31:19 The Importance of Editing in Podcasting

35:45 Monetizing Your Podcast

41:08 Guesting on Podcasts: Best Practices

48:37 SEO and Promotion Strategies

51:08 Conclusion and Final Thoughts

Takeaways

Joe started podcasting after realizing his friends were learning from podcasts.

He emphasizes the importance of iterating and improving over time.

Podcasters can leverage their shows to attract clients and build authority.

Automation and delegation are key to managing podcast production effectively.

The PER method helps streamline podcast processes: Perform, Evaluate, Remove.

AI tools can assist in research and content creation but should not replace personal input.

Guesting on podcasts can be a valuable strategy for exposure and networking.

Polished content is essential for establishing thought leadership in podcasting.

Monetization can come from various sources, including sponsorships and affiliate marketing.

SEO is crucial for making podcasts discoverable online.

Visit https://presentinfluence.com to find out more

Thanks for listening and please give the show a 5* review if you enjoyed it.