How can you ensure your physical therapy clinic remains profitable while offering competitive pricing packages?

What are the common pitfalls of publicly displaying your clinic's pricing, and how can you avoid them to attract more committed clients?

Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he dives into effective pricing strategies and package offerings for cash-based physical therapy clinics. In this episode, Dr. Albritton emphasizes the need for physical therapy clinics to balance discounts with profitability, while offering a comprehensive understanding of setting baselines, the strategic use of packages, and determining optimal pricing per visit for varying appointment lengths. He provides a caution against the risks of underpricing and the pitfalls of low visit packages, along with tailored advice on scaling a profitable business model. Additionally, Dr. Albritton discusses advertising strategies and the drawbacks of publicly displaying pricing. Stay tuned for an opportunity to access a valuable pricing calculator and other resources designed to aid in the success of your clinic.

Episode Timestamp:

[00:00] Introduction to Pricing Strategies

[00:02] Understanding Baselines and Profitability

[00:18] The Importance of Packages

[01:01] Common Pricing Mistakes

[01:49] Scheduling and Revenue Per Visit

[02:28] Discounts and Pricing Psychology

[05:47] Hybrid Models and Average Pricing

[08:41] Advertising and Lead Generation

[14:04] Continuous Selling and Plan of Care

Are you ready to simplify your pricing strategy? Get access to our exclusive Pricing Calculator, designed to streamline your process and boost your profits.

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Thank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.