(aka: Cost Blindness + how "just this once" becomes your life)

Join DEFENSE Foundations before our March 1st kick off!

In this episode, we're talking about why the moments that derail you don't feel like they matter… even when they're quietly shaping everything.

DEFENSE is practice for the seconds you talk yourself into exceptions.
And one of the biggest reasons exceptions win is simple: your brain hides the cost.

• Cost blindness: why "just this once" feels harmless in the moment (even when it isn't)

• Tight shot vs wide shot: how your brain zooms in on today and hides the pattern

• Death by a thousand paper cuts: why the small exceptions do the most damage

• The Starbucks analogy (upgraded): it's not the $10—it's the pattern (and the interest)

• Stories aren't neutral: every "reason" moves the plot of your life

• Decide = cut off: choosing one story cuts off other storylines

• Why some rebuttals don't hold: if you ignore the cost, the spell stays intact

• The question that breaks the moment: "What does this actually cost me—today and over time?"

DEFENSE Foundations starts March 1.
It's built to help you practice the part nobody practices: the moment before you quit—the moment your brain makes the exception feel logical and consequence-free.

➡️ Join DEFENSE Foundations here: — STARTS MARCH 1

Shoot me an email at elizabeth@primalpotential.com and let's talk about it!

You know what to do. You want it. And somehow… you still end up making the exception.

In this episode, I'm telling you a story from my house (marker + toddlers + the phrase "maybe next time")—and why that moment hit me like a freight train. Because "maybe next time" is cute when you're three… but catastrophic when it becomes your strategy as an adult.

We're talking about the real reason you keep repeating the same patterns: you're trying to change the behavior after the decision—of course you are—
stop binging, eat less processed food, work out more, get up with your alarm, stick to your budget, drink less alcohol…

…but the decision is usually made before any of that, in the seconds where you quietly lay down a perspective that makes drifting feel reasonable.

In this episode, you'll hear:

• The "maybe next time" moment—and why it explains so much about adult patterns

• What it means that you're wearing the evidence (physically, emotionally, financially)

• Why you're focusing on the wrong part of the process (and trying to change the wrong part)

• The "track" metaphor: how your perspective pre-decides your next move

• Why awareness isn't enough when the moment hits fast, emotional, and automatic

If you want help installing a response that holds up in real life:
DEFENSE Foundations starts March 1st.

You'll get:

• The DEFENSE Playbook (patterns, talkbacks, tools refined across multiple rounds)

• Weekly training videos (not live)

• Live weekly office hours with me

• FREE Access to The Consistency Course until March 31st!

Investment: $797 (with a 2-payment option completed during the 4 weeks)

Credit detail:

• First 15 people: 100% credit toward the full 8-week DEFENSE within 12 months

• After that: 50% credit within 12 months

➡️ Link to join DEFENSE Foundations

✉️ If you're unsure, email me and tell me the most common "track" you lay right before you drift—I'll tell you honestly if Foundations is the right next step.

It's mid-February. If you started 2026 with real intentions, and you're already watching old "exceptions" creep back in—this episode is for you.

This is the first episode in a 5-part series on DEFENSE: training for the seconds you talk yourself into exceptions. Not the big, dramatic moments. The normal ones that sound reasonable… and quietly keep the pattern intact.

You'll learn why your circumstances keep changing but your permission logic stays the same, how you become "exception competent," and why the real leverage isn't in a new plan—it's in the few seconds where your momentum leaks out.

Most of the struggle isn't "I don't know what to do."
It's that when the moment arrives, you're already standing in a perspective that makes the exception feel justified.

This is why you can be sincere, committed, and still drift.

The situation changes ("busy week," "vacation," "didn't sleep," "stressful day")…
…but the logic is familiar: permission that sounds responsible, reasonable, earned, or unavoidable.

You don't need more willpower. You need to recognize the repeatable moment and train for it.

A powerful way to think about this:

Don't mistake the "finger" for the "moon."

Your circumstances are the finger. The permission structure is the moon.

This "finger pointing to the moon" teaching is commonly traced to Buddhist/Zen tradition (often linked to the Shurangama Sutra) and it was popularized for many modern listeners via Bruce Lee in Enter the Dragon.

One drip feels harmless.
But a week of "just this once" is an entirely different story.

That's what DEFENSE Foundations is for.

A 4-week way into DEFENSE for two kinds of people:

• you want the skill but can't justify the full investment right now

• you want the skill but don't trust yourself (yet) to bet bigger

What you get:

• The DEFENSE Playbook (patterns, talkbacks, tools—refined across multiple rounds)

• 4 weekly video practice-guides

• 4 live weekly office hours (coaching + Q&A)

Investment: $797
(Option for 2 payments, completed within the 4 weeks.)

Credit toward the full 8-week DEFENSE:

• First 15 who enroll: 100% credit usable for 12 months

• After that: 50% credit usable for 12 months

➡️ Enroll here

📩 Unsure? Reply/email me with your most common exception—the line/perspective that shows up right before you drift.

You've made the plan. You've set the goal. You even want it more than anything.

So why do you keep falling off?

In this final episode of The Vault series on building the skill of consistency, we're exploring one of the most critical (and overlooked) pieces of sustainable change: your willingness.

It's not about whether you want it.
It's not about whether you know what to do.
It's about whether your plans match what you're actually willing to do — consistently.

Inside this episode:

• Why aspiration-based plans fail

• How to find your current "willingness threshold"

• Why lowering the bar (temporarily) helps you move forward faster

• How your willingness shifts — and how to use that to your advantage

This episode is a must-listen if you've ever said:

"I know what to do. I just don't do it."

Let's close out this 10-part series strong — with the mindset shift that makes everything else stick.

🎧 Listen now.

🧠 Ready to put this into practice with real support?
Join The Consistency Course and stop trying to figure it all out on your own!

Do you ever feel like you always fall into the same patterns?

You're consistent for a little while…
You make progress…
Then suddenly—something derails you. Again.
And you're stuck in the same loop.

What if the real issue isn't your motivation or your willpower—
What if it's the story you keep telling yourself?

In this episode, we're digging into one of the most powerful, yet overlooked, forces shaping your results: the beliefs and narratives running in the background of your mind. The ones you don't even realize are optional. The ones that feel like facts.

We'll explore how:

• Your patterns mirror your perspective

• Your beliefs become the track your life runs on

• Most people are living according to unexamined stories that sabotage their consistency

And most importantly, how to recognize these stories—
…and upgrade them so your habits and results can finally change.

You don't want to miss this one.

🎧 Listen now and uncover the hidden stories that are quietly keeping you stuck.

👉 If you're ready to change the story and build consistency that lasts—
The Consistency Course is where we make that happen, together.

Inside, you'll get the tools, strategies, and support to rewrite the patterns that keep tripping you up, and step into the version of you who follows through—consistently.

Join now

We cannot have a real conversation about consistency without naming the trap so many of us live inside: procrastination.

In this episode, we're exposing the patterns and beliefs that make it so easy to delay the actions that move us forward. We've become experts at convincing ourselves that later is better, that tomorrow makes more sense, and that it's okay to wait.

But what if procrastination isn't a neutral delay? What if it's the most expensive invisible cost in your life? What if it's the very thing keeping you from the joy, pride, and results that you deeply want?

We'll unpack:

• Why procrastination has become your default operating system

• How putting something off often feels like a smart move — even when it's a dangerous one

• The real-time cost of pushing things to tomorrow (spoiler: it adds difficulty, friction, and emotional weight)

• The simple mindset shift that will help you make decisions that support your future instead of sabotage it

Whether you're constantly saying "I'll start tomorrow" or just feel overwhelmed by everything you keep postponing, this episode will give you a new lens — and a new strategy — to break the pattern.

If you're done letting procrastination run the show — if you're ready to stop overthinking, overplanning, and delaying the actions that move you forward — then The Consistency Course is your next step.

This isn't a one-size-fits-all plan or a list of rules. It's a proven system that teaches you how to create consistency in your real life, with your real schedule, no matter what you're up against.

🎯 Join The Consistency Course now and let's stop starting over.

You say your health matters.
You say your marriage matters.
You say your faith comes first.

But… does your time reflect that?
Do your excuses reflect that?

In this episode of The Consistency Vault, we're taking an unfiltered look at the value void — the painful but powerful gap between what you say you care about… and what your actions actually prioritize.

We talk about:

• Why your calendar and your excuses tell the real story of your values

• How most people make decisions based on fear or comfort, not their true priorities

• What it means to build consistency around what matters most (even in busy seasons)

• How to stop defaulting to urgency and start leading with intention

• Real-life examples of how this value void shows up — and how to fix it

If you've ever said:

• "I don't have time to work out"

• "I'm too tired to cook"

• "I'll get back on track when things calm down"

…this episode is your wake-up call.

Your values don't live in your intentions. They live in your decisions.

🎧 Listen now, and then take the next step:

👉 Join The Consistency Course — where we help you build the structure, clarity, and self-leadership to close the value gap for good.

In today's episode of The Consistency Series, we're breaking down one of the most overlooked reasons people stay in the cycle of starting over: vague language.

"I'm stuck."
"This is hard."
"I'm too tired."
"I don't have time."

These phrases feel honest — but they're so vague, they're often more misleading than helpful. And without specificity, we justify compromises, create false urgency, and keep ourselves from the progress we say we want.

Inside this episode, you'll learn:

• Why vague language leads to self-deception, not self-awareness

• The real cost of generalizations like "I'm stuck" or "this is hard"

• How specificity becomes a strategy for consistency

• Questions to shift from emotional reasoning to empowered decision-making

You don't need to overhaul your life. You just need to tell the whole truth — and give your effort a place to land.

🔗 Join The Consistency Course
If you're ready to stop white-knuckling your way through change and finally create real momentum, join us inside The Consistency Course. This is where we do the work — with coaching, community, and structure that helps you follow through.

🎧 Listen now and share this episode with a friend who's "stuck" — it might change everything.