Primal Pursuit w/ JD & Cody |Two Bucks Podcast #107

On this episode of the Two Bucks Podcast, Brian talks with JD and Cody about building an archery target brand with a lifetime warranty!

Primal Pursuit is a company that offers archery targets with a lifetime unconditional warranty and a repair kit system. They have developed a proprietary foam that is durable and self-healing, allowing archers to shoot it with various types of bows and broadheads. The company started with an elk hindquarter target and later pivoted to focus on the repair kit and the cube target. The repair kit allows archers to repair their current targets instead of buying new ones, extending the lifespan of their targets. The cube target is made of the same durable foam and comes with a lifetime warranty.

Primal Pursuit has been actively marketing their products through social media and has seen positive feedback and increased sales. In this conversation, the hosts discuss the challenges of finding a durable and affordable target for archery practice. They explore the limitations of horse mats and bag targets, and the need for a better solution. The hosts also touch on the importance of arrow penetration and broadhead selection for hunting elk. They share their personal preferences for fixed blade or mechanical broadheads and the significance of accuracy in shot placement. The conversation concludes with a discussion about the durability of the Primal Pursuit targets and the potential for future product developments.

https://www.instagram.com/primalpursuit_official/

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