In this session, we delve into the strategic journey of an accounting firm that has mastered the art of scaling by franchising its proven system. Collective 54 Member Matthew Peterson, Owner at True North Accounting, will share how they've transformed their business model to offer franchise opportunities that empower other entrepreneurs to build their own successful accounting firms. We explore the benefits and challenges of this approach, the critical components of their franchise system, and hear a firsthand account from a franchisor who has thrived under this model. Join us to discover how franchising can be a game-changer in the accounting industry.

In this session, we delve into the strategic approach of leveraging an anchor account to establish and grow a small service firm. Exploring the real-world example of how an IT Service firm was built with MetLife as the anchor account, we uncover the keys to success in building a thriving business around a single, foundational client. From cultivating strong relationships to diversifying services and expanding clientele, our discussion with Collective 54 Member Michael Gibbs, Founder & CEO at SureStep, offers actionable advice for entrepreneurs looking to navigate the journey of entrepreneurship with confidence and purpose. Tune in to learn how to harness the power of an anchor account to propel your service firm to new heights of success.

In this session, we delve into the art and science of hiring the perfect sales leader for boutique professional service firms. Join Collective 54 member David Kendall, President & CEO at KAI Partners, as we discuss the unique challenges these firms face, the qualities that define a successful sales leader in this niche, and practical strategies to identify and attract top talent. Whether you're in the early stages of building your sales team or looking to elevate your firm to the next level, join us for expert advice and real-world examples to guide you through the hiring process.