The conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources.

Chelsea delves into her career path, from working in TV to starting their own video production company. They share their experiences with burnout and the importance of taking time for self-care. The conversation highlights the complexities of running a business and the emotional toll it can take. Chelsea discusses her personal journey of neglecting herself while building her business, the importance of healing trauma while growing a business, the value of learning from hard jobs and gaining experience, the need for young team members to be hungry and willing to learn, the importance of cash flow and financial diligence in running a business, the shift in Tiny Disco's business model, the process of receiving briefs and the creative process, and the focus on storytelling rather than tracking the success of the work.

In this final part of the conversation, Arielle discusses the importance of understanding the economics of a product and consumer behaviour when creating content. She also talks about the need to speak the language of clients and mirror their goals in order to sell effectively. Arielle reflects on the ethics of selling and how she reconciles it with her love for the craft.

Chelsea shares insights into the creative process at Tiny Disco and the shift from being a production-focused agency to a creative agency. She emphasises the importance of trust and delegation in allowing her team to take on more creative responsibilities. She also discusses the future of the industry, including her point of view on the decline of phone footage for brands and the increasing demand for visually branded content on social media.

In this episode, Chelsea shares her experience with mental health. If you, or someone you know is struggling please use the the Beyond Blue resources. Call their hotline on 1300 224 636 or via the Beyond Blue web chat.

Books and products mentioned in this episode:

Period Power: https://amzn.to/3WVg3Tr

And Arielle's new favourite camera, the Canon R50: https://amzn.to/3SLlZMl

To learn more about Chelsea, head to her Instagram here.

To learn more about Tiny Disco, find them here.

To learn more about your host Arielle, find her here.

To get your daily dose of Process the Podcast, find us here.

See you next Sunday x

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In this conversation, Arielle and Kiara discuss various topics related to their work and the industry. As Thom's newest hire, the creative industry is the Wild West for newcomers when working out things like how to make money and how to sustain clients. They talk about the tender process for acquiring clients, the importance of trust in building relationships, and the role of case studies in proving trustworthiness.

They also discuss the balance between personal time and work time, and how they set boundaries to maintain that balance. Time blocking is a big one for Arielle. They also talk about the pressure of running a business and the value of case studies in proving the worth of their work. Arielle serves as a mentor to Kiara, guiding her in her career and we hope it helps you too!

This chat references Sophia Athas's episode, where we talk all things Hatrik House! Find it here.

Find Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday!

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Michelle Banares discusses her career as an interior designer, content creator, and former band member (that last one is a joke). She talks about her love for hobbies and her diverse range of interests. Michelle also shares her experience of moving from Sydney to Melbourne during the COVID-19 lockdown and the impact it had on her to go all in. She discusses the challenges of being a content creator and the pressure to curate a polished image on social media. Michelle also talks about her plans for an interview series and her approach to planning and executing content shoots. Michelle discusses her thoughts on TikTok and her upcoming trip to Copenhagen for Fashion Week. She talks about her experience writing articles and doing TikTok interviews for Fashion Journal. Michelle also shares her plans for the future, including her interest in interior design and consulting. She reflects on the pressure and challenges of being a creator and the importance of staying true to oneself. In this final part of the conversation, Arielle and Michelle discuss monetising Substack, upcoming changes to Instagram, the importance of the save section, their relationships with their parents, and their collaboration with other creators. They also talk about photography techniques and the challenges of people-pleasing in the creator space.

Check out Michelle Banares on Instagram here.

Check out all her content creator equipment and gear list here.

Check out the Process the Podcast Instagram here.

And check out your host Arielle Thomas's Instagram here.

See you next Sunday!

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In this episode, Arielle sits down with artist Edward Woodley, the co-founder of China Heights. They discuss the evolution of the gallery and his role as a gallery director. He talks about the importance of partnerships and the benefits of working with a business-savvy partner. Eddie also shares his multidisciplinary approach to art and his childhood growing up in a creative environment. He explains how China Heights started as a collective and transformed into a gallery and the challenges and successes they've experienced over the years. Edward discusses the gallery's representation of artists and the criteria they look for in selecting artists to work with. He also touches on their partnerships with other businesses, such as Paramount House and an upcoming project in Taylor Square. China Heights is a gallery that aims to change the traditional gallery model by fostering a partnership between the artist and the gallery. They prioritise open dialogue and collaboration, treating the relationship as a partnership rather than a hierarchical structure. The gallery focuses on showcasing a diverse range of artists and their work, with an emphasis on supporting and developing the artist's career. They also work on various projects, including collaborations with brands and hotels to integrate art into different spaces. The gallery encourages artists to use social media as a tool to showcase their work and build a community. Patience and consistency are key in the art world, and artists should focus on creating meaningful work rather than seeking immediate success.

To learn more about China Heights, head to their website here.

Visit China Heights on Instagram here.

Learn more about Edward's own work here.

Follow your host Arielle on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Sunday!

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In this conversation, Arielle Thomas interviews the iconic Sydney photographer Hannah Scott-Stevenson. They discuss Hannah's journey into photography, her influences, and her experiences working in New York. They touch on the importance of finding one's own style and the role of luck and hard work in a successful career. The conversation highlights the support of family and loved ones and the opportunities that arise from being in the right place at the right time. She reflects on her personal growth and rediscovering her creative process after becoming a mother. She also talks about the challenges of balancing creativity and client expectations in the advertising industry. She discusses her gear preferences and the shift in the editorial landscape towards branded stories. In this final part of the conversation, Arielle and Hannah discuss the challenges and rewards of working in the fashion industry. They talk about the limitations of shooting for fashion magazines and the importance of personal creative projects. They also touch on the fun and freedom of working on music videos and the importance of building rapport with talent. They discuss the realities of the industry, including the high cost of living and the need to balance personal and commercial work. They also reflect on the process of looking back at their own work and the self-doubt that comes with being creative. Overall, they emphasise the importance of prioritising and finding joy in the creative process.

Find Hannah on Instagram here.

Find Process the Podcast on Instagram here.

Find your host, Arielle on Instagram here.

See you next Sunday!

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Elodie Russell is a content creator shooting fashion pieces on herself for the biggest luxury brands in the world. In this episode we unpack her journey from being a model to becoming a content creator and working with high-end brands. She talks about her experiences in the fashion industry, including traveling overseas for modelling gigs and participating in fashion weeks. Elodie emphasises the importance of standing out as a content creator and finding your own style. She also shares her insights on the financial aspects of working with different brands and the challenges of balancing creativity and professionalism. Elodie shares her tips for shooting content, including using a tripod and finding unique locations. There is so much content creation advice in this episode, we hope you love it!

Find Elodie Russell on Instagram here.

Find Elodie on Tik Tok here.

Follow Process the Podcast on Instagram here.

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In this episode, I reflect on the lessons I've learned from doing 50 episodes of this podcast, Process! I discuss the challenges of committing to a hobby and the discipline required to produce content consistently. I emphasise the importance of being authentic and creating a comfortable environment for guests. I also explore a low-key identity crisis that can arise when transitioning from one role to another. I highlight the power of asking for what you want and the positive impact of consistency on the relationship with myself. Overall, I'm here to express gratitude for the support and I'm looking forward to the next 50 episodes!

Follow me on Instagram here.

Follow Process on Instagram here.

See you next Sunday!

Arielle

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In this episode of Process, Bridie Gilbert discusses her work as a fashion editor and stylist, reflecting on her time at Russh magazine and her current freelance career. She talks about the influence of independent magazines like Russh on her style and creative identity. She also discusses the changes in the industry, including the shift towards native content and the involvement of advertisers in the creative process. Bridie shares insights into her process for shoots, highlighting the importance of trust and creative freedom. We discuss Bridie's career journey, her approach to styling, the importance of trust and collaboration, and the challenges of curating a personal aesthetic. Bridie also shares her thoughts on the fashion industry, the role of a fashion editor, and the future of print magazines. She emphasises the need for originality and meaningful work, and the importance of letting things come to you rather than forcing them.

Within the episode Bridie mentions Print Magazine, Gentlewoman and Harper's Bazaar France.

Find Bridie on Instagram here.

Find your host, Arielle on Instagram here.

Find our podcast Process, on Instagram here.

See you next Sunday! x

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