• Product Marketing Life | Phill Agnew, Brandwatch

  • Feb 14 2020
  • Length: 43 mins
  • Podcast

Product Marketing Life | Phill Agnew, Brandwatch

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  • Summary

  • We caught up with Brandwatch's Director of Product Marketing, Phill Agnew, about three core components of consumer psychology - distinctiveness, anchoring and scarcity - and how product marketers can apply those concepts to their work.

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    "25% of marketing budget is wasted, it gets no ROI. There's another brilliant stat from HVR, they did analysis of new product launches, and they found that on average 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."
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