We are back with another compilation episode with our Paper Camp coaches. If you missed last week’s episode, you can check it out by going to episode 362.

In this episode, I'm taking a different approach and asking a different set of questions. These questions are directly aimed at our coaches who are wholesale buyers that run retail storefronts. Today's questions focus on tips for pitching products to buyers and building wholesale relationships between stores and brands. Last week we wrapped up the 44th round of Paper Camp, and I am so grateful to these coaches for providing so much personalized feedback to our students.

Myself and our coaches were in our community group every day answering questions, sharing solutions, and connecting with our students. So many of our students have already updated their pricing and their terms and conditions. They've created catalogs. They're sending out their first wholesale pitches.

Some have completely revamped their retention strategies and how they're reaching out to existing accounts too. It has been so fun to see the transformations in such a short amount of time.

The coaches featured in this episode are Theresa Delaney of Creative Kind and Jen Palacio of Tiny Turns Paperie. Both have retail storefronts and purchase products from members of our community.

Questions I asked these Paper Camp coaches:

1. What is the best way that you like to be pitched by a brand?

2. How do you not want to be pitched by a brand?

3. What is something that you see brands worrying about that doesn't really affect your buying decisions?

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions.

We won’t be offering another round of Paper Camp until 2025 so if you are listening to this episode and you missed this round, be sure to get on the waitlist by clicking the link below.

SIGN UP FOR THE WAITLIST

You can view full show notes and more at http://prooftoproduct.com/363

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

We are in the final week of our signature program, Paper Camp. In Paper Camp, we teach product-based business owners how to get their products on the shelves of their favorite stores, big and small. Paper Camp is an insanely comprehensive coaching program focusing on foundational and growth strategies for selling wholesale.

During Paper Camp, we answer hundreds of business owners' questions about product development, sales, marketing, and more. If it correlates to selling wholesale, we cover it in this program.

This week on the podcast, we thought it would be fun to ask a few of our Paper Camp coaches questions that we could share with all of you here and give you an inside look at what it's like being inside a Paper Camp and asking very personal questions about your brands.

The coaches featured in this episode are Theresa Delaney of Creative Kind, Kiwi Schloffel of Your Gal Kiwi, and Jen Palacio of Tiny Turns Paperie.

Questions I asked these Paper Camp coaches:

1. What is something you struggled with when you started selling wholesale that you also see our Paper Camp students struggling with?

2. We had a lot of great questions during the first week of Paper Camp, which was focused on product development. What advice do you have for brands that are working on refining and strengthening their product line?

3. What is a missed opportunity for wholesale brands when it comes to how they are presenting their work to stores?

4. What is something you wish more brands would celebrate when growing their wholesale sales?

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions.

We won’t be offering another round of Paper Camp until 2025 so if you are listening to this episode and you missed this round, be sure to get on the waitlist by clicking the link below.

SIGN UP FOR THE WAITLIST

You can view full show notes and more at http://prooftoproduct.com/362

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer was from Biff Ulm of Nice Enough Stickers about his experience at the Las Vegas gift show. Now Biff is no stranger to the podcast. He's been sharing tips about leveraging point-of-sale systems back on episode 146, and we did a COVID check-in with him during episode 177 where he shared how things were going for his brick-and-mortar shop at the time.

Biff and I had a lot to catch up on in this episode, but one thing that stood out was that his observations at the Las Vegas gift show were about product development strategy. He has much to say about it, and I'm excited for you to listen in.

For background, Biff’s stickers are now in over 3000 stores with 8,000 locations, so he knows a thing or two about creating products that people want to buy. Biff also owns a wildly successful retail shop, which provides him with a unique viewpoint as both a wholesale buyer and seller.

In this episode, we discuss the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.

This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

DOWNLOAD NOW

You can view full show notes and more at http://prooftoproduct.com/361

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp