Do you struggle to close deals or identify your ideal clients' real problems? Transform your sales approach and outsmart the competition! In today's episode, Michael Zipursky sits down with Maarten van Kroonenburg, the innovative mind behind BW Ventures, to talk about Maarten’s unique journey from challenging the unicorn startup craze to cultivating the "blue whale" approach—creating sustainable and profitable companies that thrive long-term. Maarten also unveils his strategic secrets for winning government contracts and the essential role of automated systems in managing growth. Plus, discover why niching your services can be your greatest asset. You won't want to miss this!

In this episode with Maarten, you’ll learn how to:

• Identify your prospects' real issues to close more deals effectively.
• Build trust with customers to foster long-lasting relationships.
• Niche your value proposition to differentiate from competitors.
• Win government contracts through strategic insights and preparation.
• Set up automated systems to support and manage your growth efficiently.

Book your complimentary growth session call https://www.consultingsuccess.com/coaching-for-consultants-b?utm_source=podcast&utm_medium=audio&utm_campaign=grow

Connect with Maarten on LinkedIn https://www.linkedin.com/in/maartenvankroonenburg

Learn more about BW Ventures https://www.bw.ventures/about-us

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