Howdy, Ags! Keith Alaniz ‘04 returns to the show today to share the progress his company, Rumi Spice, has made and what actions he took to get the business where it is now. He describes the beginnings of the business, the lessons he’s learned and pivots he’s taken, as well as the importance of following your North Star, and much more. If you would like to connect with Keith and Rumi Spice, check out their website at https://www.rumispice.com/ or on Instagram @rumi_spice!

About

Rumi Spice, is a direct source of the highest quality spices from rural farmers and women in Afghanistan to help provide reliable wages and economic stability. Rumi Spice is on a mission to create connections to the vibrant culture of the Middle East, its delicious food, and its people.

Timestamps:

• [00:00 - 01:36] Intro
• [01:37 - 05:17] Starting Rumi Spice
• [05:18 - 13:56] Changes Made to be Sustainably Profitable
• [13:57 - 17:23] Impact, High-Quality, Transparency, Ethical Sourcing
• [17:24 - 21:33] Political Risk
• [21:37 - 25:58] Lessons Learned
• [25:59 - 29:44] Leveraging AI in Rumi Spice
• [29:45 - 31:16] BHAG & Connect with Keith
• [31:17 - 36:37] Chris and Greg’s Takeaways
• [36:38 - 37:49] Outro

Resources:

Website: https://www.rumispice.com/

AGH Website: https://www.aggiegrowthhacks.com/

Connect with Greg and Chris!

Apple: http://bit.ly/AGH-Apple

Spotify: http://bit.ly/AggieGH

Stitcher: http://bit.ly/AGH-Stitch

Podbean: http://bit.ly/AGH-PB

YouTube: https://www.youtube.com/channel/UCCZx9NMwnBXs5RWC3Rwqkpw