Public Sector Marketing Show

By: Joanne Sweeney
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  • Summary

  • A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.
    Copyright 2024 Joanne Sweeney
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Episodes
  • AI in Action: Transforming Communication in Local Government

    AI in Action: Transforming Communication in Local Government
    Oct 8 2024

    In this enlightening episode, we dive deep into the transformative role of AI in local government communications. Join me as Iconverse with an industry expert, Michelle Bono, a member of the City-County Communications and Marketing Association (3CMA).

    We explore how local governments can effectively utilise AI to enhance their communication strategies, build trust within communities, and navigate the challenges posed by misinformation.
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    29 mins
  • The AI Era: Exploring Ethics, Policy, and the Future of Work

    The AI Era: Exploring Ethics, Policy, and the Future of Work
    Sep 24 2024

    The rapid evolution of artificial intelligence (AI) has captured the world's attention, and with good reason. Once a niche topic in academic circles, AI is now at the forefront of technological innovation, reshaping industries, redefining work, and raising important ethical questions.

    In this episode, we explore these critical issues and discuss the role of AI in shaping the future of society, work, and governance.
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    14 mins
  • New Digital Marketing Apprenticeship Program Launched in Ireland

    New Digital Marketing Apprenticeship Program Launched in Ireland
    Sep 13 2024

    Exciting news from the digital marketing world! Ireland has

    just launched its first national Digital Marketing Apprenticeship Program, a

    major milestone in the country's education and training landscape.

    Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by

    Debbie Woodward, the interim national program manager, this initiative is set

    to revolutionize how digital marketing skills are developed in Ireland.

    Recently, I had the pleasure of interviewing Debbie about this trailblazing

    program, and I’m thrilled to share the details with you.
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    24 mins

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