In this episode, Matt & Lauren debate the merits of using social media as a book marketing tool in 2026. Short answer? Yes, social still plays an important role! Long answer? Listen to learn about:

• Why social platforms should be used for discovery, not as the home base for your entire brand.
• How to show up with content that adds value and supports your long-term goals.
• Common mistakes that turn social media into a black hole time vortex.

Tune in now wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Pew Research Center | Americans’ Social Media Use 2025
• Katie Brinkley’s Podcast Episode on Instagram | Apple | Spotify
• Adobe Express | Social Media Marketing Strategies: Complete 2025 Guide
• Deloitte Digital | 2025 State of Social Research

💡 Listen to These Episodes

• Ep #44 | How to Repurpose Your Book and Other Content for Social Media
• Ep #86 | Maximizing Your First Impression in the Attention Economy
• Ep #94 | Crafting a Content Strategy That Actually Works

💡 Read the Social Media 101 Series on the Lulu Blog

Sound Bites From This Episode

🎙️ [3:39] “Chasing virality is an exhausting and never ending tactic that in the end, for most authors, small publishers, even the larger publishers, is just not a winning tactic.”

🎙️ [29:58] “If you don't bring anything to the table, don't expect to eat.”

🎙️ [44:53] “That's the difference between building on rented land and building on owned land. You're using your social media as a content delivery platform to get people interested in your content that you're creating. And then they're coming to those content channels from social media.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In December 2025, a sports romance series off Harlequin’s backlist, with modest sales and a niche fanbase, exploded into an overnight international sensation when the first two episodes of Heated Rivalry aired on Crave and HBO Max. New fans scrambled to get their hands on copies of the six-book series and were quickly disappointed by the realization that the titles were sold out everywhere.

What could Harlequin have done to meet the unexpected demand and avoid unknown losses in book sales? What can other publishers and authors do to capitalize on the moment? To start, they can listen to Lauren & Matt explore solutions for publishers and authors facing unexpected virality and demand that outpaces inventory supply.

Tune in now wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

📚 Heated Rivalry by Rachel Reid

💡 Listen to These Episodes

• Ep #64 | Extend Your Books’ Shelf Life with Backlist Book Marketing
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #86 | Maximizing Your First Impression in the Attention Economy

💡 Read These Blog Posts

• Digital Printing for Traditional Publishers
• Print-on-Demand is the Perfect Solution for Selling Backlist Titles

Sound Bites From This Episode

🎙️ [6:06] “As I was watching this unfold in real time, the whole time I was thinking, God, this would be a perfect opportunity to implement a hybrid solution here where a traditional publisher could supplement their inventory with print-on-demand books.”

🎙️ [19:27] “When you dig into the traditional publishing world and you look at where their revenues come from, most, if not all of them make more money off their backlist than they do their front lists. And not having these systems in place to protect yourself, to future proof your inventory when virality hits or some sort of marketing surge happens…it's just wild to me that every publisher doesn't have this stopgap in place these days.”

🎙️ [42:32] “Just because one book went viral doesn't mean everyone is going to go viral, but it still means that you have opportunities to seize that moment too.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Matt & Lauren explore four different ways publishers integrate AI tools to better support and streamline internal workflows. While we never advocate for using AI as a substitute for human creativity or editorial judgment, these tools can be a great way to help:

1. Clean up and optimize book metadata
2. Route and triage manuscript submissions
3. Track version changes and content updates
4. Track, plan, and modify production schedules

Listen now wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Learn More About

• IBPA | The Fast-Changing World of AI and Publishing
• Publishers Weekly | When It Comes to AI, Adapt or Else, Says Keith Riegert

💡 Listen to These Episodes

• Ep #59 | Mastering Book Metadata to Maximize Market Reach
• Ep #78 | How to Use Generative AI to Sell More Books
• Ep #100 | Looking Ahead at Publishing Trends for 2026

💡 Read These Blog Posts

• Think Outside the Bot: How AI Can Help Content Creators
• Genres, BISAC Subject Codes, and You
• What the Hell Is Metadata?
  
  

Sound Bites From This Episode

🎙️ [4:46] “The simple rule of thumb here is that AI can click, copy, sort, summarize. But humans should choose, shape, and approve.”

🎙️ [22:05] “I just think that any time you're dealing with multiple drafts of something and you're using an outdated tool and workflow and process, you're just bound for all kinds of heartache and trouble.”

🎙️ [45:34] “Use it as a tool to free up the creative people on your team, or yourself personally. So that you can devote more time to those creative pursuits, that creative work and the things that specifically need that human touch. Let it do the boring work so that you can do the fun stuff.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Lauren & Matt peer into their crystal balls for a look into the future (or make some very sound projections grounded in knowledge and experience). We take turns sharing our insights and expectations for what’s to come in the publishing industry in 2026, including:

🔮 Print-on-demand will become as important to the publishing supply chain as other tech solutions over the years

🔮 Authors will explore more ways to build their brand by blending self-publishing and traditional publishing strategies

🔮 Traditional publishers will adopt direct sales practices, both to increase their profit margins and to build relationships with readers

But the real question is…was there confetti in Matt’s future? Watch the episode on YouTube to find out!

Dive Deeper

💡 Explore These Resources

• Check out Matt’s book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with Print-on-Demand
• Lulu’s 2025 Books & Business Insights Report

💡 Listen to These Episodes

• Ep #78 | How to Use Generative AI to Sell More Books
• Ep #97 | How Print-On-Demand is Fueling the Resurgence of Magazines
• Ep #99 | 2025 Plot Twists in Publishing (That Everyone Saw Coming)

💡 Read These Blog Posts

• Digital Printing for Traditional Publishers
• Amazon Isn’t the Only Option: Going Wide to Diversify Your Book Sales
• What Can Lulu Do For You?
  
  

Sound Bites From This Episode

🎙️ [5:58] “Print-on-demand models will become as important, I think, to the publishing supply chain as some of the other things that have surfaced over the years.”

🎙️ [29:23] “Anytime you can gain a full percentage point, multiple or even double digit percentage points, like that's an opportunity you want to jump at. So when you look at what direct sales affords you, when that's implemented properly, especially with a print-on-demand model, there's just no arguing with that.”

🎙️ [35:35] “I think if we…let's say six months from now, we talk about the trend of POD for new users coming into the ecosystem. Yeah, I bet it's more than an uptick.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Matt & Lauren look back on this year in publishing. We review some of our predictions from 2024 and how those trends impacted the industry in 2025, including:

• How AI continued to dominate the conversation
• Why more and more authors and publishers are exploring direct sales
• How traditional publishers are adopting print-on-demand solutions
• Why building community is more important than ever

Listen now, or watch the full episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Lulu | 2025 Books & Business Insights Report
• Kajabi | State of Creator Commerce Report 2025
• Jane Friedman | The Key Book Publishing Paths: 2025–2026

💡 Listen to These Episodes

• Ep #52 | Did Indie Authors Publish and Prosper in 2024?
• Ep #56 | The Indie Author's Guide to Going Wide With Your Book Distribution
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #96 | Building a Landing Page for Your Book

💡 Read These Blog Posts

• Author Research: What the Top 5% of Creators Do Differently
• Digital Printing for Traditional Publishers
  
  

Sound Bites From This Episode

🎙️ [18:20] “[Selling direct] has become so common and so easy that I think that not only will it continue, but I think you're really gonna start seeing a lot of major players adopting it now going into 2026.”

🎙️ [27:15] “I don't think we're gonna be living in a world much longer where it's an us versus them mentality, indie publishing versus traditional publishing.”

🎙️ [40:25] “I think that this year people really kind of had the reality check of, oh shit, we can't do it this way. I cannot put all of my eggs in this basket if I'm not the one holding the basket.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Lauren interviews everyone’s new favorite author…Matt Briel! Lauren & Matt talk through the experience of writing, editing, and publishing a book. Hear firsthand how Matt developed a writing practice that worked for him, what it was like working with a professional editor and beta readers, and where he found the motivation and inspiration to get his book published.

Check out Matt’s new book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with Print-on-Demand.

Watch the video episode, streaming now on YouTube.

💡 Listen to These Episodes

• Ep #53 | How to Create A Writing Habit That Actually Sticks
• Ep #75 | 7 Steps to Publishing Your Book
• Ep #93 | Tales from the Scrypt: Self-Publishing Horror Stories (and How to Survive Them)

💡 Read These Blog Posts

• How to Write a Book: A 6-Step Guide for Beginners
• Pre-Publishing Checklist For Your Book
• Turning Your Content Into a Book: A Step-by-Step Guide for Creators

💡 Watch These Videos

• Lulu U Playlist | Start Here!
• Lulu U Playlist | Publishing on Lulu
• How to Get Started with Direct Sales
  
  

🎙️ [8:55] “When it comes to nonfiction book publishing you are inherently going to become even more of an expert in whatever it is you're talking about. Because you have to actually do research and process the thing that you're working on and become articulate about how to explain these things.”

🎙️ [24:01] “Making progress, I think, tangible progress that you feel good about really helps you stay locked in.”

🎙️ [41:50] “But you know, a lot of it is you're making these changes because if you have trust in your editor and you have a good editor, then I mean, that's the point. You should take those suggestions and make them.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgence of print magazines! We talk through the many ways creators, entrepreneurs, and businesses are using print-on-demand, and:

• Why print magazines are making a comeback
• How creators are publishing, selling, and distributing magazines
• Different types of magazine products

Watch this episode on YouTube!

Dive Deeper

💡 Learn How to Create a Magazine with Lulu

💡 Listen to These Episodes

• Ep #33 | Books You Can Create Using Your Existing Content
• Ep #58 | Creative Ways to Use Print-On-Demand to Support Your Business
• Ep #81 | Printing Money: How to Turn Subscription Content into Books

💡 Read These Blog Posts

• How to Create Print-On-Demand Magazines for Your Business
• Booklet Printing With Lulu: Fast, Flexible, and Inventory-Free
• Print-on-Demand is the Perfect Solution for Selling Backlist Titles

💡 Watch These Videos

• Lulu U | How to Launch a Print Subscription
• Playlist | Content Monetization
  
  

Sound Bites From This Episode

🎙️ [8:32] “Magazines as traditionally or historically referenced, you would think of things like US Weekly, Time, People, Cosmopolitan, and some of the others. But what's happening in resurgence right now are more of the niche publications, things that focused on very specific topics - crafts, trades, collectibles, tech things.”

🎙️ [24:48] “It positions them as thought leaders in that space, as experts. And then secondarily acts as a lead magnet for them. So that when those businesses find themselves in the market, or have a need for what that brand offers, the first thing they're gonna think about is that brand. Because they're used to getting that content in the mail from them and looking at it as a very trusted resource.”

🎙️ [38:08] “Magazines, catalogs, things like that, they're not new, but the accessibility of them is. The idea that the average person could just print a magazine right now, that's still something that a lot of people haven't really had access to ever.

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page.

Tune in now wherever you get your podcasts, or watch the episode on YouTube.

Dive Deeper

💡 Explore These Resources

• Justin Moore’s Sponsor Magnet Landing Page
• Books.by
• Stck.me
• Kit
• Carrd
• Make

💡 Listen to These Episodes

• Ep #31 | Your 7-Step Guide to Building an Online Bookstore
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #86 | Maximizing Your First Impression in the Attention Economy

💡 Read These Blog Posts

• How to Create High-Converting Landing Pages for Your Book Marketing Campaigns
• 7 Ways to Drive Traffic to Your Author Website
• Carrd Review: Simplified Author Websites

💡 Watch These Videos

• Lulu U Playlist | Selling Books Through Your Website
• Lulu U Playlist | Direct Sales
  
  

Sound Bites From This Episode

🎙️ [14:40] “That's the beauty of a landing page, too. Oftentimes a website is really aimed at, kind of everybody, you know, you're just trying to attract everybody, to a degree. But landing pages, you can really sort of dig in at a per audience or per vertical level.”

🎙️ [45:34] “The main goal of selling direct is that you want access to your customer data. So the whole reason that you would, in theory, want to be doing this is so that you can be collecting your customer data, so that you can continue to build a relationship with them.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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