Purposing

By: Given Agency
  • Summary

  • Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.
    Copyright 2024 Given Agency
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Episodes
  • Breaking the glass ceiling through purpose: Finding Formula 1's first female driver with Ali Donnelly, More Than Equal
    Oct 31 2024

    Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes.

    With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel?

    Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the global not for profit organisation with a mission to find and develop the world's first female Formula One champion. actionable In this conversation, we'll explore how to create positive change in the system through one of the most important cultural lenses out there, sport.

    Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

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    31 mins
  • Executing global purpose strategy with local impact with Alma Alejandro
    Oct 17 2024

    Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact?

    Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose strategy and how to demonstrate results.

    Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

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    34 mins
  • Climate Week NYC Special with Stuart McLachlan and Annabelle Stamm, Anthesis
    Oct 1 2024

    This episode is a Climate Week special, in which we’ll be getting an insider’s view of New York Climate Week - the people there, the key events, trends and topics.

    This year’s theme is ‘It’s Time‘, emphasises the urgency of climate action and spotlight businesses, organisations, and governments already driving momentum and breaking down barriers to progress.

    Today, Becky is joined by Annabelle Stamm and Stuart McLachlan, who were on the ground at Climate Week representing Anthesis, a company committed to driving sustainable performance. They spent the week bringing together clients and organisations to address challenges, break down obstacles, and accelerate meaningful change.

    Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    To learn more about sustainable performance, follow Anthesis on Linkedin.

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    31 mins

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