• RAAF rolls out pulse-pounding new recruitment ad

  • Mar 20 2024
  • Length: 47 mins
  • Podcast
RAAF rolls out pulse-pounding new recruitment ad By cover art

RAAF rolls out pulse-pounding new recruitment ad

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  • Summary

  • In a bid to boost Air Force recruitment, Defence has launched a cinematic new advertising campaign spruiking all the different roles available in the RAAF.

    Featuring footage of (and shot in) actual RAAF aircraft, the ad blitz aims to get more young people interested in an Air Force career – but will it work?

    Adam and Jake discuss whether the “Up There” campaign could help turn around the RAAF’s ongoing talent shortage.

    Plus, Boeing’s ongoing travails give a nasty knock to Virgin’s fleet renewal schedule – and should Bonza consider investing in smaller planes?
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