The Fierce Urgency of Now – by Doug DeVita in March 2021

In this fast-moving caustic comedy, Kyle, an art director in high-powered New York ad agency, tries to discover his real self amid power struggles and stereotypes. He finds an ally in Dodo, who understands his plight – being that she became a lady-living-legend in an era of “Mad Men.”

A Fresh Fruit Awards of Distinction winner for Outstanding Play AND Outstanding Production! press: Arts Stage – Seattle Rage: “ The writing is fresh, funny, and smart without striving for hilarity. It hits where it’s meant to hit. ” Outer-Stage: “ A rapid-fire, well-timed character study filled with terrific one-liners, deep and even tearful relationship moments, and sage wisdom for the texting generation. ”

Doug DeVita's witty exploration of homophobia and ageism in the ad world becomes a radio play. Premiering in March. Visit freshfruitfestival.com for details.

Doug DeVita's fast-paced comedy, The Fierce Urgency of Now, has multiple lives across the country. A regional favorite for some time, the play has been turned into a screenplay and is currently in development as a motion picture. In the meantime, playwright/screenwriter Doug DeVita has reworked the piece into a joyous radio-style play. Fierce follows art director Kyle as he tries to discover his real self amid the power struggles and skewed priorities of a New York ad agency. After an office restructuring puts him in a new creative group run by a homophobic manager, he finds an unlikely ally in copywriter Dodo, a living-legend from the era of "Mad Men," who not-so-gently prods Kyle to the realization that "It's time to take off. And soar." DeVita's own experience in the ad world coupled with his trademark caustic wit makes this play an hilarious parable exposing longtime homophobia and ageism.