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In this episode of Redacted, guests Robert Thorpe and Rhys Kaunda-McKenzie discuss the homogenisation of car designs in the past two decades and explore ways to bring adventurous designs to market. They delve into the challenges and strategies of managing client expectations, particularly in handling faster project development cycles.

Additionally, we touch on how GoMotiv's efforts to nurture and retain talent within the niche skillset of the Australian automotive industry.

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Prepare your ingredients and preheat the oven because on today’s episode, we’re learning how to bake a CAKE with Stefan Ytterborn; Founder and Choreographer of sports brand POC and the aforementioned automotive company, CAKE. Before founding the design studio COM-TRU.

Stefan reflects on his journey through starting over seven businesses, his pivotal role at IKEA in the mid-90s and emphasises how important the virtues of passion, purpose, and humility have been in his journey through the design field.

Stefan also shares some crucial advice for aspiring entrepreneurs and highlights revolutionary product designs, what it takes to build a world-class team, as well as exclusive information about the pitfalls and lessons learned your design-led brand doesn't get its next funding round.

Hosted by Oliver Alexander and Fraser Greenfield with guest, Stefan Ytterborn.

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Stefan Ytterborn - CAKE | LinkedIn

Follow Stefan on Instagram | @stefanytterborn

Our story | CAKE

POC

Jasper Morrison | Rowenta Set

Giulio Cappellini

Harman Kardon Soundsticks Are Still The Ideal Apple Mac Partner Some Two Decades On | Forbes
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

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To follow the show, get in contact with us via email & more head to:

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Prepare for a (REDACTED) sesh with Miklu Silvanto. Miklu has had a long and colourful career in design, working with companies like Apple - where he worked with the likes of Jony Ive and Marc Newson, followed by AirBnB, Bang & Olufsen, and has even been a partner and founder to many others including Elo Health, Aivan and Finnish furniture company, Vaarnii.

Miklu dicusses why leadership is a crucial aspect of continued success and the significance of habits to help better balance professional and personal well-being. From designing products like the Apple Pencil and 12” MacBook to founding and leading innovative companies, Miklu has witnessed the exciting yet challenging evolution of the design industry, and bridging worlds from pine to pixels.

Hosted by Oliver Alexander and Louis Mills with guest Miklu Silvanto.

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Miklu Silvanto - Vaarnii | LinkedIn

Follow Miklu on Instagram | @miklusilvanto

Aivan

Vaarnii

Elo Health

New Retina 12" MacBook Commercial 2015 | YouTube

Bang & Olufsen appoints ex-Apple and AirBnB Miklu Silvanto as Chief Design Officer and Senior Vice President | StereoNET United Kingdom

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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod