• Raquel Bouris - Who Is Elijah

  • Feb 1 2023
  • Length: 50 mins
  • Podcast

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Raquel Bouris - Who Is Elijah

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  • Summary

  • This episode was produced in partnership with Who Is Elijah.

    Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.

    In this ep, you’ll learn:

    • How she generated traction early on and secured DJs as a retailer with a slick marketing deck
    • Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand
    • In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months
    • Why she hired two of her best mates into the business, and what it was like to fire them
    • How she’s built confidence in her own skills along the way

    ~ Connect with us ~

    Find us at www.ladybrains.com.au
    Follow us on Instagram @lady.brains
    Chat to us in the Facebook group, the lady-brains clubhouse
    Sign up for our online business course BASE CAMP here.

    See omnystudio.com/listener for privacy information.

    See omnystudio.com/listener for privacy information.
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