• Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants

  • Jan 18 2024
  • Duración: 35 m
  • Podcast

Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants Por arte de portada

Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants

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  • Resumen

  • Timestamps

    (00:00) Intro (00:30) Intro to Brandon Consultancy and the history of the founder (02:15) Mission of Brandon Consultancy (04:18) Brandon in practice and their activation with Horlicks (07:08) The process of how they work and a look behind the scenes (09:28) How to maintain a clear vision in the ideation process with clients (11:10) What gives Richard the drive to perform at work (12:00) Where does Brandon position itself? (15:30) An insight on shopper marketing (20:15) Exciting things for Brandon Consultancy moving forwards (24:25) What's it like to be a founder in the FMCG industry? (26:48) Tips and advice for upcoming talent in the industry (PASSION!) (33:38) Books, resources, tips for people in the industry and outro



    On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.


    We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.


    Enjoy!
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