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ABOUT THIS EPISODE:

Let’s set the scene for this podcast. Operational efficiency is critical for ecommerce success. James recently moderated a panel at Dark Matter Commerce’s Commerce Fusion event, exploring the business case for investment in better automation with Green Feathers Ecommerce Director, James Ewens.

The topic for that panel was, "Say goodbye to excel and error-strewn manual work. Hello to automated retail and growing fearlessly".

The conversation was popular with the audience, so we decided to extend the discussion with James Ewens to ultimately answer the WHY, WHEN, WHAT & HOW of evolving from manual and spreadsheet based approaches to running key processes, to increased automation using modern technology.

Although we often joke about Excel or other manual systems managing a business, sometimes it’s the right thing to do given where that business is at. However, scaling on manual processes adds risk and businesses need to identify when it's time to change, and what change is required.

Both James' have first hand experience of large digital transformation projects and give advice on spotting the signs that change is required, the risks of not changing fast enough and the benefits of investing in better systems and processes.

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Stay connected with the leading ecommerce platforms. James & Paul interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer and Remarkable Commerce for a fireside chat on what’s happened during Q2 2024.

Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what their strategic and product focus has been for the last quarter.

In this episode we cover:

1. Key trends shaping the vendor's strategy and roadmap

2. Key product releases from Q2 and impact for merchants

3. Looking ahead: what's coming in Q3?

Enjoy!

We often find ecommerce teams focus more on search algorithms and campaigns, like product boosting and redirects, less on ensuring the site gets people into relevant search journeys quickly and effectively. Through simple testing, we’ve seen search engagement (the % of users using search) increase by double digits.

In this 10-minute video & audio tutorial, James Gurd shares practical tips for boosting search usage and improving the search experience by focusing on two aspects:

Search box design and visibility

Default view and type-ahead efficiency